1.Develop and execute overall digital strategies for the company as digital team leader.2.Responsible for lead/demand generation by leveraging SEM(Baidu, 360, Sougou, Shenma), SEO(Bing, Google, 360), Baidu brandzone, Tiktok, Zhihu, WeChat, Webinar and etc. 3.Develop and execute web optimization strategy for official website(qingflow.com) as website owner, work with IT, vendor and other internal teams to renew and optimize the official website regularly.4.Responsible for building Marketing Automation platform for the company, and develop lead nurturing strategies and tactics in order to bring leads and MQLs to SDR team and sales team.

1, Develop and execute overall digital strategies and tactics, 2, Plan and manage lead generation & nurturing through multiple owned/paid channels (Website, Search engine, Wechat, LinkedIn, Zhihu, Toutiao and others).3, Track SEM/SEO results and paid campaign performance, provide actionable insight and recommendations to achieve business objects.4, Manage owned social media platforms (Wechat & LinkedIn accounts) and marketing automation tools (Webpower, Tencent Qidian, 31Huyi).5, Create and adapt marketing materials (use cases, pitch deck, company intro, social post and others) together with copy writer and designers.6, Work closely with event and sales team in order to drive lead gen and increase conversion rate of MQL/SQL.7, Work closely with brand team in order to increase brand volume /Awareness and number of followers in social networks.

1, Spearhead new product launches (iPad, iPhone and etc) as related to Apple sites and eDM communications. (in-geo or offsite launch workshops) 2, Manage relationships with global counterparts, regularly informing WW on category project status (Web/DM deployment and etc). 3, Manage interactive projects resources (Creative copies, images, videos and other marketing resources), production timelines, identify critical path/dependencies to drive project forward and ensure quality execution and implementation. 4, Support internal clients in various updates and promotions. (AOS, AppleCare, Product Marketing, Retail) 5, Suggest or provide solutions for improving the Web and DM localization process by closely working with WW Marcom and designated agency. 6, Act as geo liaison for interactive infrastructure related programs including CMS (Content Management System), translation software, web development, etc. 7, Plan and adapt launch and lifecycle eDM cadences, as they apply to specific market needs. 8, Provide usability insights and click path optimization recommendations based on strong understanding of consumer online behavior patterns as they relate to corporate sites.

1, Manage digital campaign (paid media/search) planing & execution in order to improve lead generation/client acquisition.2, Leverage Coremetrics, Google analytics and other analytical tools to analyze web and campaign performance. Creates and keeps a digital dashboard, that looks at all digital performance indicators like impression, CPC, CPA, digital created leads, downloads, response rates, conversion and etc.3, Web/Search optimization in order to evaluate customer needes/pain point, provide better user experience and customer journey end to end, as well as for user retention.4, Construct digital marketing templates through which digital strategy is articulated in order to increase leads generation.5, Develop local go-to-market strategy based on strategies such as data-driven, consumer centric and outcome focused.6, Create and share best practices, enable digital “strategy workshops" to train stakeholders, such as web strategist and web demand professionals.7, Be the focal point for local digital marketing team and ensure worldwide campaigns executed smoothly.

1, De-brief (products info, campaign background, expected launching time, KPI, ROI and etc).2, Market research (define target audiences, market trend, competitors and etc).3, Digital campaign planning (Strategies, channels, tactics, timetable, KPI and etc).4, Execute and monitor campaigns from end-to-end.5, Campaign performance analysis (Web/Social/Search...)6, Working closely with internal team and external vendors (creative agency, media agency and KOL agency) to ensure quality execution and implementation.