Zhen H. Email & Phone Number

1. Store Material and Inventory Management: Collaborated with the visual team to oversee the design and sampling of all store materials. In daily operations, worked closely with the procurement and logistics teams to manage the procurement, inventory, and distribution of materials.2. Sales Management: Based on monthly retail data, planned and executed promotional activities, and adjusted sales strategies and product displays as needed, ensuring that promotional activities and display designs complement each other to achieve store sales targets.3. Product Development: Expanded the brand's product categories by developing non-core products for private label sales. Supervised the entire process from design sampling and mass production to international transportation to ensure a smooth product launch.4. Market Research & Monthly Marketing Plan: Conduct market research on the surrounding environment and target audience preferences for new stores. Regularly update the marketing timeline and employee training manuals to ensure all relevant staff accurately understand the marketing content and provide appropriate services to customers.5. Offline Event Support - Promotional Materials & Visual Merchandising: Collaborate with the visual and marketing departments to determine the copywriting, product selection, and visual effects for materials needed for monthly online and offline marketing activities. Ensure materials and products are properly and attractively displayed during offline events.6. Loyal Customer Relationship Management: Work with the CRM team to develop a loyalty membership system for both online and offline brand-loyal customers. Attract customers to join the membership program and maintain higher conversion rates and loyalty compared to regular customers through customized email (EDM) and SMS subscriptions.

1. Art Exhibition Planning: Responsible for designing exhibition themes, recruiting artists, selecting artworks, arranging setup and installation, writing artwork descriptions.2. Gallery Social Media Management: Managed the content and operation of the gallery's official Instagram account during the exhibition.3. Exhibition Public Relations and Marketing: Drafted media copy briefings, managed exhibition photography, wrote introductions for the gallery's official website, and coordinated with media for coverage.

1. Market and Competitive Analysis: Conducted ongoing tracking of competitive brands' product mix adjustments in the fragrance category within the US and China markets, and monitored the development prospects and policies of luxury goods in Hainan's duty-free retail sector.2. Marketing Campaign Conceptualization: Participated in the ideation of co-branded pop-up event themes for brand partnerships.3. Media Relations Management: Assisted in maintaining day-to-day cooperative relationships with media for the brand, and supported the organization of the Autumn/Winter new product Media Press Day.

1. Industry Market Research: Conducted weekly and monthly market research for DJI, compiling and reporting on the latest developments in drone technology.2. Offline Event Support: Assisted with major offline events for Schneider Electric and DJI, including venue selection, event rehearsal, and event photography.3. Media Press Release Editing: Responsible for drafting and proofreading press releases for Schneider Electric, as well as editing and layout of text and images.4. Media Outreach and Expert Interviews: Sourced and invited potential contributors and industry experts for collaborations with Schneider Electric and DJI, and managed the output of PR materials post-interviews.5. Press Release Distribution and Account Management: Edited and scheduled releases of brand new products/events on platforms such as China Daily, Sina News, and Toutiao News using Schneider’s official accounts.