Specialize in data fusion of demographic, household spending, consumer lifestyle, attitude and behavior databases. Apply data mining to customer profile, customer segmentation and predictive modeling for target marketing. Lead a team of mathematicians, statisticians and software engineers dedicated to creation of the most predictive micro-marketing database and offering custom data analytical services to Canadian businesses, government agencies and municipalities. In cooperation with Canadian and German universities, the team at Manifold has developed unique data mining and data fusion techniques and created precise data products on demographics, household spending patterns, consumer product usages, attitudes and lifestyles, covering over 10,000 attributes for each 6-digit postal code in Canada. These data products are being used by clients in the retail, packaged goods, food, insurance, financial, pharmaceutical and telecommunication industries, government agencies, municipalities, academic and health care institutions and non-profit organizations. Developed effective dimension reduction techniques for identifying driving factors of large consumer database and modeling consumers' dynamic purchasing behaviors. Published over 50 scientific papers in renowned international journals and conference proceedings. Serviced over 150 clients with data analytics on various business objectives: risk modelling, customer acquisition, retention, cross-sell and up-sell, customer loyalty program and store trade area analysis, and optimization of flyer distributions.

led a team of mathematicians and data analysts; created micro-marketing demographic and expenditure data products and provided analytical consulting services. Applied knowledge and skills of scientific computations, regression techniques, multivariate analysis, cluster and principle component analysis, decision trees and neural networks to highly diversified projects and won high customer satisfaction across industries. Conducted joint research projects with researchers at universities.