• Management performance media budget of Gucci Tmall, and made the media ads investment strategy;• Responsible for the management of Paid search account daily operation and optimization, help Gucci Tmall to achieve target, and actual paid media performance VS. plan +100%;• Skillful use Power BI to design dashboard, such as performance media tracking dashboard, media advertising investment management dashboard, etc, assisted monitoring daily performance and enhance optimization… Show more • Management performance media budget of Gucci Tmall, and made the media ads investment strategy;• Responsible for the management of Paid search account daily operation and optimization, help Gucci Tmall to achieve target, and actual paid media performance VS. plan +100%;• Skillful use Power BI to design dashboard, such as performance media tracking dashboard, media advertising investment management dashboard, etc, assisted monitoring daily performance and enhance optimization efficiency; Show less

•          Specialized in e-commerce media advertising for Nourishment brand，help client（doctor’s best） enhance 40% GMV of Tmall fss, and improve 47% ROI;•          Developed the media ads management dashboard for alimama and jinzhutong via power BI, which is improving the management efficiency of the media budget, and the media ads management dashboard could analyze media ads performance, and optimize the EC media investment;•          Used databank and JD shufang to analyze the TA… Show more •          Specialized in e-commerce media advertising for Nourishment brand，help client（doctor’s best） enhance 40% GMV of Tmall fss, and improve 47% ROI;•          Developed the media ads management dashboard for alimama and jinzhutong via power BI, which is improving the management efficiency of the media budget, and the media ads management dashboard could analyze media ads performance, and optimize the EC media investment;•          Used databank and JD shufang to analyze the TA assets, and improve the customer management efficiency. Finally, drive the brand GMV;•          Skillful use the Uni Desk to reach more potential customer, and help brand achieve business targets;•          0 to 1, start and expand store live project, support to the business development of EC team; help client improve the 300% PV, and 100% GMV； Show less

• Specialized in SEM for Beauty Brand (Origins, Clinique). Have a good understanding and experiences of SEM and Beauty industry. Helping the client to enhance the Brand awareness and drive traffic to Brand Site, which is to help brand site achieve sales performance and maximize ROI. Achieving the KPI and increasing the budget of paid search;• Skillful operation on SEM Ads, such as Brand Zone Ads, PPC Ads, Feeds, etc. Assist with AD to do paid search strategy, and optimized SEM Ads.•… Show more • Specialized in SEM for Beauty Brand (Origins, Clinique). Have a good understanding and experiences of SEM and Beauty industry. Helping the client to enhance the Brand awareness and drive traffic to Brand Site, which is to help brand site achieve sales performance and maximize ROI. Achieving the KPI and increasing the budget of paid search;• Skillful operation on SEM Ads, such as Brand Zone Ads, PPC Ads, Feeds, etc. Assist with AD to do paid search strategy, and optimized SEM Ads.• Responsible for e-commerce solution delivery by using the data analysis tools, which is Adobe Analytics;• Responsible for monthly report and doing the presentation for client. Show less