Achieves marketing operational objectives by contributing marketing, sales information and recommendations for strategic plans and reviews; preparing and completing action plans; completing audits; identifying trends; determining system improvements and implementing change.Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions.Determines annual and gross– profit plans by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing and new products; analysing trends and results; establishing pricing strategies; recommending fee charges; monitoring competition, supply, and demand.Protects organisation’s value by keeping information confidential.

Accomplishes marketing objectives by planning, developing, implementing and evaluating advertising, and merchandising; developing action plans.Accomplishes marketing and organisation mission by completing related results as needed.