Formulated and executed the company's growth strategy, encompassing founding, marketing strategy, product development, and realistic user acquisition goals.Led the development of the MVP from inception to 80% within four months, focusing on game-specialized AI chat APIs and managing the project from concept to release.Created the visual identity and comprehensive design system, integrating AI into tabletop role-playing games to deliver a consistent, professional, yet approachable user experience.

Established UI system for defined speculative design space informed by previous studies. Led creation of high fidelity UI prototype for user research focusing on evaluating speculative directions and invoking ethical thinkings through UI design.

Guided students through experience design process and developing design thinking. Gave introductory lectures on design tools tailored to the curriculum and received strong positive feedback.

Delved into the design research process on the subject of creative data interpretation. Research methods included interview, externalization, thematic analysis, and synthesis.Designed and updated the studio website with new projects.

Redesigned and developed interfaces of the factory order managing system in collaboration with the engineering team. Incorporated human-centered thinking into the companies’ pre-existing software development practice.Presented the outcome to the product development team and defined future interface strategy. The new system will be online in 2023.

Pushed user research process both online and in person during COVID. Strategized company growth plan informed by market and user study. Won third place and seed funding in the Fast Pitch competition. Defined company visuals and interfaces in app clip format, app format, and web format with the goal of company growth.

Defined digital and printed visual design system according to branding in cooperation with other club members. Event attendance increased by 60%.