Zhenliang Li is currently pursuing an MS in Public Relations and Corporate Communication at New York University. Li's journey into the communication field is supported by a solid background in design, gained through studies at Parsons School of Design and the School of Visual Arts. Li's academic pursuits have included delving into the dynamic field of influencer marketing and the constantly changing environment of social media platforms, with a special emphasis on luxury brands and the growing impact of TikTok.Li's professional background is varied, having worked as an intern designer at Ogilvy & Mather in China, contributing to projects for well-known brands such as H&M. This position not only honed Li's design abilities but also offered crucial insights into the blend of creativity and brand communication. Later, as a full-time lecturer at the Sichuan Fine Arts Institute, Li had the honor of guiding the next wave of designers, creating curricula that focused on visual expression and innovation. Li is currently working as a Graduate Student Assistant at the Division of Programs in Business, New York University.Equipped with skills in design and web development tools, and fluent in both Mandarin and English, Li is well-prepared to tackle the challenges of global communication landscapes. Li's path demonstrates a mix of creativity, strategic thought, and a strong dedication to understanding and utilizing the influence of media and communication in molding public opinion and enhancing brand involvement.