Directed and executed end-to-end design initiatives across digital and physical channels, including brand strategy, website design, social media campaigns, trade show booths, branded merchandise, and the initiation of a company-wide rebrand. Ensured consistent brand alignment across all customer and partner touchpoints while mentoring designers and contributing to hands-on execution.Partnered with the CEO to translate the company’s vision into actionable design strategies, aligning creative direction with overarching business objectives to enhance Maropost’s market positioning. Conducted a comprehensive brand audit and initiated a refresh to ensure unified visual identity across platforms, collateral, and campaigns.Developed and implemented a scalable Design Service Management framework in JIRA, featuring a dedicated ticketing system with tailored workflows, enabling seamless cross-functional collaboration and ensuring timely delivery of high-impact, on-brand projects.Spearheaded the development of a marketing UI design system to unify product features with go-to-market strategies, streamlining the creation of marketing assets to drive engagement and conversions. Mentored design team members, fostering a culture of innovation and operational excellence to consistently deliver results that support both product and marketing goals.

Overhauled the Buy-Now Checkout into a modular component design system, tailored for enterprises to integrate seamlessly with their unique business logic, significantly boosting sales by streamlining the checkout process.Redesigned the Bold Commerce website from the ground up within a team of three, adopting Next.js and Sanity CMS within an agile serverless framework, which significantly reduced content deployment times and empowered the team with instant staging capabilities.Revamped the Shopify Plus demo stores' experience with branded product designs and Shopify development, ensuring seamless integration of user-centric principles with the new brand identity and design system.Collaborated with the creative director to redefine Bold Commerce's brand identity, incorporating the 'Checkout without Limit' ethos. This initiative aimed to enhance both the brand's positioning and the scalability of our product offerings.Enhanced the CEO's vision for streamlined company management by developing documentation templates and integrating project management tools, boosting team efficiency, improving ROI, and ensuring OKR achievement.

Masterminded brand strategies and advertising campaigns for clients such as Rokit Life and Hungry Panda, while crafting the brand identities of GaragePA, Calgreen Homes, and Hopes Windows from the ground up.Led a dynamic team of 6 to execute client projects through every phase - from initial concept and strategic planning to brand and product design, culminating in front-end development and compelling visual narratives.Collaborated closely with clients to customize experiences that bolster their market stance, implementing design solutions that authentically embody their brand ethos.

Crafted brand identities and websites, enhancing online presence with video production, photography, and targeted marketing designs.Designed marketing strategies and campaigns, uniting Canadian businesses with Asian communities through social media management, and developed e-commerce solutions.Coordinated social events and campaign designs to boost brand awareness and community engagement in Canada.