Zhenyu Li Email and Phone Number

Take comprehensive managements for business class mobile smart devices and cloud-based AI products in China market- Understand market needs for business smart devices and intelligent business transformation, drive strategic planning for secure dual-persona smartphones and edge devices of Cloud AI services, involve in product lifecycle management from requirement, development to launch and in-market operation- Work across functions to develop GTM plan, lead E1, A1, RCU (Robot Control Unit) launches with AI and top security features into government, finance, manufacturing, energy industries- Focus on product readiness, pricing policy, volume forecasting, sales and channels enablement, and engage with partners, customers and media for product first launches- Develop products positioning, messaging and marketing contents, work across functions to launch campaigns, focus on partner and channel marketing programs to drive brand awareness and demand generation- Manage partnerships with original technology provider, industry SI/ISV, 3rd party app developer, and telecom carrier, leverage corporate resources for partners enablement, launch co-marketing events and jointly win deals in secure enterprise mobility and public intelligent service robot areas- Enable sales forces and provide sales support by sales materials creation and pre-/sales training, involve in channels and accounts facing activities for driving sales opportunities generation and growth- Keep working relations with engineering, pre-/sales, marcom, legal, supply chain teams, work as a virtual leader across functions to deal with technical and business issues

Take comprehensive managements for enterprise grade technologies, products and solutions in the secure mobility, cloud/SaaS and IoT/Smart Home areas from strategic planning to launch to business growth in China market- Understand local market and competitive intelligences, interface global product and business management teams to define local enterprise grade offerings strategy and roadmap, and drive the development and release plan- Work across functions to develop local GTM plan, lead to work on local offerings acceptance, pricing and incentive policy, sales and partners enablement, and support target audiences touch journey and business process setup- Lead mobile B2B product & service launch for Galaxy series devices along with KNOX mobile secure workspace, cloud-based enterprise mobility management & customization services, smart classroom with Samsung School and SmartThings services to telecom, government, finance, education and manufacturing industries- Develop product & solution positioning, messaging and marketing contents, work across functions and regions to launch campaigns to engage with partners, customers and thought leaders through integrated marketing channels- Manage partnerships with enterprise solution SI/ISV, VAR, telecom carrier etc., launch Samsung enterprise grade products and technologies/SDK to partners, enable partners with technical and business capabilities, run co-marketing programs and build business cases- Manage sales enablement by sales materials creation and pre-/sales trainings, and engage in sales opportunities identification and growth, sales target and performance review- Lead a team with product marketing and partnership management roles in local headquarter, virtually lead business and technical resources across regions, and interface enterprise business management team in global headquarter

Work for BlackBerry smartphone product and secure mobility service portfolio strategic planning, launch and business growth in China enterprise market and consumer market- Understand local market business opportinities, negotiate customer product and feature requirements, interface global product management and service provision teams to define local offerings and influence development and release priority against local business plan- Work with local GTM programs and successfully launch 5 BB smartphones and BIS/BES services in China market to China Unicom, tier-1 distributors and enterprise customers with focuses on product positioning, pricing, readiness and promotion etc.- Work for marketing plan and execution, develop localized marketing collaterals with unique value propositions of top secure enterprise mobility, engage in partner, channel, customer and media facing campaigns to drive market awareness and business opportunities- Enable sales forces and channel partners for product and service launches by providing local trainings and sales tools, support partner and channel marketing events to drive messaging and content adoption- Work with cross functions from marcom, channel, account, product management and engineering teams, manage partnerships with carriers, channel distributors and app developers

Manage UMTS wireless technology test & measurement (T&M) application planning and development for one-box tester 8960 with responsibilities of studying global T&M application market dynamics and competitive intelligence, driving T&M feature roadmap and release plan, leading requirement management and feature definition, involving in feature development and project management, engaging customer collaboration activities, supporting sales/marketing/AE with marketing materials and product training

Study 3G wireless technologies and evolution for WCDMA/HSDPA RAN products, conduct market requirement analysis for future product planning. Work on system design for protocol stack structure and radio resource management scenario with close collaboration with engineering teams for product implementation and system integration & verification. Provide technical product trainings for development and test teams.