Zhenzhen (Hazel) Wu Email & Phone Number

• Focuse on GenAI application development and international expansion.
• Business Collaboration: Manage key partnerships with App Store, Google Play, Alipay+, and Samsung, enhancing market reach and penetration.
• Industry Research: Conduct market research to analyze industry trends, competition, and customer needs, guiding strategic decisions.
• Corporate Development: Drive long-term strategic goals through investment initiatives, new business development, and commercialization strategies.
• Project Management: Followed up on version iterations, conceived content scheduling and event plans, ensuring effective project execution.

中国 广东省 广州

• Team Management: Led the company's to-C entrepreneurial team in building a new direct-to-consumer channel from scratch.
• Brand Management: Oversaw comprehensive brand strategy, including brand positioning, packaging design, channel selection, marketing strategy, and social media operations.

Guangzhou, Guangdong, China

• Proficient in high-end fashion brand management.
• Team Management: Led a 3-4 member team, overseeing daily departmental activities and coordinating cross-departmental collaboration, reporting directly to the Brand Director.
• Key Achievement: Managed brand achieved over 1.2 billion RMB in annual sales during tenure.
• Merchandise Planning: Developed annual product demand plans, including merchandise structure, launch planning, and pricing strategy. Participated in the development of several product lines from inception.
• Project Experience:
• Enhanced office efficiency by developing a BI retail data dashboard with real-time budget and sales data visualization through Tableau.

Guangzhou, Guangdong, China

Guangzhou, Guangdong, China

• Sign contracts and maintain strong relationship with vendors and suppliers from Italy, America, Austria, and China
• Familiar with general trade (parallel import) and cross-border e-commerce business model
• Implement and contribute to category specific plan based on OTB, market data, ST performance, and consumer insights
• Assist the operation team to launch events and set up promotion, make sure all events align to the product life cycle
• Work closely with Supply Chain to set up the Anti-theft Clasp process for cross-border channel

New York

• Take ownership of Advertising Recap which buyers later use as a leverage for CO-OP
• Independently manage logistics of samples to be used for all advertising events
• Key in Purchase Orders and collaborate with planning to ensure stores receive products in a timely manner
• Partner with the Digital team to ensure styles go live and capture every business opportunity
• Analyse selling reports and streamline RTV process to maintain EOM stock level
• Attend vendor appointments and keep tracking On Orders and updating VMTs

New York

• Responsible for running reports on: sales and past due receipts; present information to buyers with weekly/monthly analysis
• Assist with entering and delivering product knowledge to both market team and store associates
• Gather and compile all vendor notes and pictures and create a direction board for buyers to start editing product
• Run and format all end of season recaps for both fashion and basic; complete a full sizing analysis by department
• Recommend inventory transfers among stores to maximize full price selling
• Analysis competitor and present finding to buyer on trends and pricing

New York

• Create look-books through selecting and editing photos with Photoshop
• Style models in current collection to present to buyers for market month; send marketing materials to current buyers
• Select posts for social media marketing for Facebook and Instagram to generate interest for the collection
• Oversee the inventory of the showroom and maintain overall organization and cleanliness
• Supervise the showroom merchandising and shipping of all samples

Guangzhou, Guangdong, China

• Assisted undergraduate students with the graduation show, from design to manufacture
• Consulted in a new fashion brand, and provide backup for the fall products ordering
• Comprehensive support in the fashion show

Master, Gmba

Master Of Professional Studies In Fashion Merchandising And Retail Management

Bachelor'S Degree, Life Sciences

Activities and Societies: Students' Union of School of Life Sciences, SYSUPresident (June 2013 – May 2014) Director of Entertainment.

Fashion Marketing And Management