Zhenzhen (Hazel) Wu Email & Phone Number

• Focuse on GenAI application development and international expansion.• Business Collaboration: Manage key partnerships with App Store, Google Play, Alipay+, and Samsung, enhancing market reach and penetration.• Industry Research: Conduct market research to analyze industry trends, competition, and customer needs, guiding strategic decisions.• Corporate Development: Drive long-term strategic goals through investment initiatives, new business development, and commercialization strategies.• Project Management: Followed up on version iterations, conceived content scheduling and event plans, ensuring effective project execution.

中国 广东省 广州

• Team Management: Led the company's to-C entrepreneurial team in building a new direct-to-consumer channel from scratch.• Brand Management: Oversaw comprehensive brand strategy, including brand positioning, packaging design, channel selection, marketing strategy, and social media operations.

Guangzhou, Guangdong, China

• Proficient in high-end fashion brand management.• Team Management: Led a 3-4 member team, overseeing daily departmental activities and coordinating cross-departmental collaboration, reporting directly to the Brand Director.• Key Achievement: Managed brand achieved over 1.2 billion RMB in annual sales during tenure.• Merchandise Planning: Developed annual product demand plans, including merchandise structure, launch planning, and pricing strategy. Participated in the development of several product lines from inception.• Project Experience:• Enhanced office efficiency by developing a BI retail data dashboard with real-time budget and sales data visualization through Tableau.• Contributed to the company’s digital transformation by developing the RAMA Smart Merchandising System, achieving integrated platform construction from supply chain to sales.• Led a flexible supply chain integration project to reduce inventory costs and improve turnover efficiency, achieving over 50% SKU flexibility in supply.

Guangzhou, Guangdong, China

Guangzhou, Guangdong, China

• Sign contracts and maintain strong relationship with vendors and suppliers from Italy, America, Austria, and China• Familiar with general trade (parallel import) and cross-border e-commerce business model • Implement and contribute to category specific plan based on OTB, market data, ST performance, and consumer insights• Assist the operation team to launch events and set up promotion, make sure all events align to the product life cycle• Work closely with Supply Chain to set up the Anti-theft Clasp process for cross-border channel

New York

• Take ownership of Advertising Recap which buyers later use as a leverage for CO-OP• Independently manage logistics of samples to be used for all advertising events• Key in Purchase Orders and collaborate with planning to ensure stores receive products in a timely manner• Partner with the Digital team to ensure styles go live and capture every business opportunity• Analyse selling reports and streamline RTV process to maintain EOM stock level• Attend vendor appointments and keep tracking On Orders and updating VMTs

New York

•Responsible for running reports on: sales and past due receipts; present information to buyers with weekly/monthly analysis•Assist with entering and delivering product knowledge to both market team and store associates•Gather and compile all vendor notes and pictures and create a direction board for buyers to start editing product•Run and format all end of season recaps for both fashion and basic; complete a full sizing analysis by department•Recommend inventory transfers among stores to maximize full price selling•Analysis competitor and present finding to buyer on trends and pricing

New York

•Create look-books through selecting and editing photos with Photoshop•Style models in current collection to present to buyers for market month; send marketing materials to current buyers•Select posts for social media marketing for Facebook and Instagram to generate interest for the collection•Oversee the inventory of the showroom and maintain overall organization and cleanliness •Supervise the showroom merchandising and shipping of all samples

Guangzhou, Guangdong, China

• Assisted undergraduate students with the graduation show, from design to manufacture• Consulted in a new fashion brand, and provide backup for the fall products ordering• Comprehensive support in the fashion show

Master, Gmba

Master Of Professional Studies In Fashion Merchandising And Retail Management

Bachelor'S Degree, Life Sciences

Activities and Societies: Students' Union of School of Life Sciences, SYSUPresident (June 2013 – May 2014) Director of Entertainment.

Fashion Marketing And Management