Graduated with a MBA degree in the Neoma Business School( Campus Reims), I have an over 13 years working experience in publishing and digital media specialized in fashion and beauty industry. My expertises focus on media communication,copywriting,creative marketing and digital marketing.I can speak mandarin,cantonese and english and french fluently. Currently I manage my digital boutique on the China retail platform TAOBAO and social network giant WECHAT to introduce french products of fashion, beauty and lifestyle for Chinese customers. On the other hand, I also teach Chinese language culture in a French private school.My Favorite sport is Pétanque. After practicing many years of yoga, jogging and swimming, I began to enjoy the competition of pétanque, concentration , interaction and cooperation with teammates. Skills: Photoshop, HTML, Microsoft office,
Saint-Charles Établissement
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Chinese TeacherSaint-Charles Établissement Sep 2019 - PresentAthis-Mons, Île-De-France, France
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E-Commerce Self-EmployedParisien Jan 2015 - PresentParis, Île-De-France, FranceI manage a digital boutique on the China retail platform TAOBAO and social network giant WECHAT to introduce french products of fashion, beauty and lifestyle to Chinese customers, multiple buyer/sales/accounting/clients services in one role.
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ImbaNeoma Business School - Campus Reims Sep 2013 - Jul 2014Reims Area, France -
Beauty Managing EditorWww.Yoka.Com Oct 2010 - Apr 2012Beijing City, ChinaYOKA is top1 fashion web in China, it has developed a robust cooperation with Hearst, which is one the biggest media group in U.S.A. I have been responsible for beauty editor section, which cooperate with sales and marketing departments in order to reach our cosmetic clients targets by making creative proposals and planning multiple online and offline events. My role requires to take into consideration clients’ requirment, readers’ interests and our company’s profit, so understanding all of their needs completely, conducting every special project accurately and making sure my team to perform our plan smoothly are all in high demand for me.
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Senior Features Editor & Creative Project ManageLohas Magazine Of Modern Media Group Apr 2007 - Sep 2010Beijing & Shanghai & Guangzhou City, ChinaLaunched in January 2008, Lohas magazine is the first health and sustainability lifestyle magazine in China. As one of the team to start the magazine, I analyzed competing magazines, researched the target readers, created the magazine’s basic orientation, mapped out the content structure and appointed responsible for cover story and health feature story.At the same time I have been responsible for creative projects. My main objective was to support sales and marketing functions in setting and achieving their goals. I combine the requirements of clients and magazine content, and then plan the each creative project, which includes editorial articles, supplements, marketing events and others details specific to the project.
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Beauty Editor & Creative Project ManagerMadame Figaro Magazine (China) 2004 - 2007Beijing City, ChinaFigaro is the most widely circulated newspaper in France. I contributed with articles and managed the monthly beauty section of the Chinese version. I worked closely with top Chinese photographers and models in order to coordinate fashion shoots and liaised with the advertising department to supervise advertorial articles for major brands, such as Chanel, Shishedo and Dior.
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Lifestyle & Beauty EditorModern Life Magazine (China) 2003 - 2004Beijing City, ChinaModern Life Magazine is a high-end magazine aimed at wealthy Chinese readers. I managed and wrote content for the lifestyle and beauty section and played a key role in exploring new advertising revenue streams.
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ReporterStar Magazine (China) Apr 2002 - Dec 2002Beijing City, ChinaStar Magazine is a pioneering entertainment magazine in China, I wrote for the Features & People section and also worked as a photo editor.
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Editor & ReporterWww.Tom.Com 1999 - 2002Beijing City, ChinaTom.com is among the biggest Internet portals in China. While there, I edited the sports and news section under daily deadline pressure, reported the important sports matches such as the Sydney Olympic Games, NBA, and opening of the 4 major tennis tournaments. I also interviewed super stars such as Tiger Woods, and Yao Ming face to face.
Ying Zhong Skills
Ying Zhong Education Details
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Business Strategy, Marketing Management, Luxury Management
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Business Administration And Management, General -
Alliance Français De BeijingFrench Language And Culture -
Shanghai Sports InstituteSports Journalism
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Dutch/Flemish Language And Literature -
Neoma Confucius Institute For Business (Ncib)Ctcsol Training Program（Certificate For Teachers Of Chinese To Speakers Of Other Languages）
Frequently Asked Questions about Ying Zhong
What company does Ying Zhong work for?
Ying Zhong works for Saint-Charles Établissement
What is Ying Zhong's role at the current company?
Ying Zhong's current role is Media & Communication | Fashion & Beauty | Chinese Teacher.
What schools did Ying Zhong attend?
Ying Zhong attended Neoma Business School, Mip-Politecnico Di Milano, Alliance Français De Beijing, Shanghai Sports Institute, Sorbonne Université, Neoma Confucius Institute For Business (Ncib).
What are some of Ying Zhong's interests?
Ying Zhong has interest in Fashion, Environment, Sports And Art, Animal Welfare, Arts And Culture, Health.
What skills is Ying Zhong known for?
Ying Zhong has skills like Journalism, Magazines, Advertising, Marketing, Fashion, Beauty Industry, Management, Publishing, Editorial, Creative Writing, Editing, Feature Articles.
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Ying ZHONG
Marketing Specialist / Business Developer / Cross Border Trade / E-Commerce ConsultantParis -
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2novartis.com, hotmail.com3 +861085XXXXXX
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