Award-winning agency executive and customer-focused visionary skilled at designing innovative solutions for brand building, customer engagement and finding new business growth opportunities with proven records. 18+ years marketing and communications experiences. In depth knowledge and expertise in both healthcare industry and automobile industry consumer marketing. In depth knowledge and experience in China healthcare landscape and digital ecosystems.Leverage "Push and Pull" strategy to bridge patient and HCP. 20+ years experience as digital social KOL and content writer. Collaborated with professional digital media platform to create patient story columns, developed story content, successfully directed traffic and shaped perceptions.Bangor University MBA. Photographer
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Vice President爱德曼国际公关公司 Aug 2021 - Aug 2022中国 上海市 -
Digital Marketing Content DirectorMylike 美莱医疗美容集团 Jan 2021 - Aug 2021Shanghai, China
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Business DirectorMccann Health May 2015 - Dec 2020ShanghaiResponsibilities:- Lead Shanghai RX account team for new business development, explore business opportunities from existing and new clients, contribute to the new client pipeline development for the company. - Focus on digital and ecommerce innovation. With agency internal team’s strong brand strategy capability, and precise understanding on user insight, further explore innovative and breakthrough ideas to help client’s business success- As business and strategic partner to clients, nurture and maintain positive relationship with pharma client. Delivery of innovation solutions for clients in a variety of the therapeutic areas, ensure to provide client digitalised platform, creative e-communication ideas and consultancy services offerings.- Lead the team to initiate the communication strategy, coordinate internal and external cooperation and supervise all the executions by taking the leading agency role, as well as managed the team to build the solid and close relationship with all clients- Overseeing multiple projects/priorities, ensures projects are on schedule and effectively directing.- To manage and train account team members. Ensure they understand both the advertising and pharma industry.Report to: President, Great ChinaNumber of Subordinate: 6Award winning:- 2020 AME Gold, "Breath of life"- 2019 Cannes Grand Prix & Gold: "Breath of life"- 2018 Cannes Bronze: HPV disease awareness campaign- 2019 麒麟奖 Diabesity disease awareness IMC campaign in China- 2018 DMMA Gold: Diabesity disease awareness IMC campaign in China- Key projects: GSK Cevarix digital awareness campaign GSK COPD disease awareness campaign (mini program & online communications) AZ Linzess China Launch (cooperate with Tencent and Ali to create disease awareness and thus create market needs.) AZ Retail & ecommerce channel several digital campaign (Diabetes, GI, Respiratory) Novartis Ophthalmology products digital communication after COVID-19 happen -
Group Account DirectorSudler & Hennessey Nov 2012 - Nov 2014ShanghaiReport to: MDNumber of Subordinate: 10Work with most multinational pharmaceutical companies in China. Key clients: Roche, Wyeth, Pfizer, Takeda, Santen, BI, GSK, Eisai, LeoAchievements:- Build up good relationship in-between the agency & 2 of the important clients; make efforts to support the team to achieve performance goals in a very tricky year for healthcare communication agencies. - Successful established partnership with Roche Oncology). Well established the disease awareness of HER2 positive cancer through a whole year national public & patient education campaign, make more physicians & patients understand & accept targeted therapy & saved patient’s life. As an agency partner to help Xeloda Brand to kick off a national brand loyalty campaign to anti-generic products. - Help the team to build up relationship with Pfizer Vfend brand team & drive business. - Successful helped Takeda China to plan & produced a brand story video for Basen. The KOL interview & shooting was completed in Japan, while the post-production was completed in China. - Successfully established a partnership with Santen China, planned & produced a brand history & product mechanism video for Sodium Hyaluronate Eye Drops new generation product launch in China in 2013. -
Account Director盛世长城 Sep 2011 - Oct 2012ShanghaiClient: DS, Stride -
Account DirectorMccann Worldgroup Dec 2007 - Sep 2011ShanghaiReport to: GMNumber of Subordinate: 2Clients: Pharma: Pfizer (Prevenar), Roche, J&J FMCG: Puma, telecom: China Mobile, Fiancial: China Universal Asset Management Co., Ltd. TaiKang Life, PuFa BankLed the team to initiate the communication strategy, coordinate internal and external cooperation and supervise all the executions by taking the leading agency role, as well as managed the team to build the solid and close relationship with all clients. Cooperated with Wyeth (later be acquired by Pfizer) , successfully discovered and initiated a new path to communicate medicine (Children Vaccine which name is Prevenar) in public medias by conducted an emotional and pragmatic campaign, which is also the very first time in China market. Awards winning: 08 – 09 China Marketing Awards (Award of Excellence) . Case: Prevenar launch campaign in China -
Senior Account ManagerBates Vmly&R Dec 2005 - Dec 2007ClientSGM - Buick (Royaum, Excelle, Excelle HRV, Excelle Station Wagon, Buick Care, Used Car) Report to: GM / SGAD Number of Subordinate: 2 -
Senior Account Executive盛世长城 2003 - 2005Clients:*Auto: SVW POLO*Beer and Beverage: TaiHuShui Beer and Rheineck Beer;*Pharma 1.Shanghai Johnson & Johnson Pharmaceuticals,Ltd: Tylenol Brand (all SKU)2.Xian Janssen*Others: Dell computer, 3M (Thinsulate);
Zhou L. Skills
Zhou L. Education Details
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Business Administration
Frequently Asked Questions about Zhou L.
What is Zhou L.'s role at the current company?
Zhou L.'s current role is Healthcare Communication solution | VP Edelman Healthcare | Business Director McCann Health.
What schools did Zhou L. attend?
Zhou L. attended Bangor University.
What skills is Zhou L. known for?
Zhou L. has skills like 数字化营销, 病患教育, Digital Strategy, Account Management, 整合市场营销, Digital Marketing, Advertising, Integrated Marketing, Strategy, Media Planning, Online Advertising, Customer Insight.
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