Zoe Zhou Email and Phone Number

Orbit Startups helps scale breakthrough startups from around the globe across emerging and frontier markets in Southeast and South Asia, the Middle East, Africa and the Americas. Orbit invests through its fund SOSV, a US-based venture capital firm with US$1.4 billion in assets under management. As a mentor, I help the startups with marketing, PR and growth strategies.

- Lead Udacity China brand and marketing strategy. - Oversee overall marketing operations and be responsible for B2C P&L.- Lead BD activities, and manage China strategic partnership. Drove Tencent WeChat Overseas course development deal and Google China App marketing course development deal from 0 to 1.- Lead Udacity PR strategy, and manage PR crisis and government/ legal communication involved.

Seed App Inc. is a tech-edu venture founded in early 2015, around the mission of connecting people and cultures using technology. Three apps have been successfully built and released to the market, and been featured in the Best New App category by Apple across 23 countries in Europe, as well as Xiaomi and Baidu’s App stores in China. The start-up is backed by one of China's most prominent VCs. The company has also been nominated as Top 50 Innovation and Best User Experience by 2015 InnoAwards, a leading Internet industry award, and has gained ample attention from media including Technode, 36Kr, Geekpark, Timeout Beijing and many others in China.Amanda, the first app that lets Chinese learners around the world to learn Chinese through trending social media stories in China, was released on the Apple App Store in April 2015. Seed, the mobile app that enables Chinese users to organically acquire knowledge and improve their English skills through exploring and consuming trending English content, was launched to Apple App Store and Android stores in China in August 2015. DAKA, the newest app that allows English learners in China practice their oral English through daily engaging topics, has been available to download in Apple App Store and Android stores in China since August 2016, and was selected as one of "2016 Best Apps" by Xiaomi App Store.

Develop and implement strategies for multiple digital marketing channels, and manage national digital marketing budget as well as 4 teams of 14 members focusing on driving dedicated marketing channels and initiatives to achieve annual online marketing and sales target with a YOY 20% revenue growth.Oversee all operations of marketing activities across all digital touch points (marketing strategy, business development, media buy, website, mobile marketing, social media, SEO/SEM, ePR and more) with an emphasis on brand, user experience and quality/risk control.Analyze, interpret, communicate and influence global management, and cross-functionally work with global branding, product, marketing teams to drive joint effort digital marketing success and guide business decision making for China market.Indirectly work with a team of 10 combined with product, technical, creative and editorial talents to drive consumer engagement programs including official PC /Mobile websites, official wechat and continuously deliver profitable business results.

Overlook content marketing strategy and activities in China market to drive profitable consumer action by generating free/viral site traffic, retaining potential customers’ attention, building brand loyalty, upselling paid products and achieved 50% YOY traffic growth and 30% conversion improvementDevelop, manage and implement online marketing programs encompassing a combination of marketing tactics including strategic partnership, SEO, social media, email marketing and ePRWork closely with country marketing and sales teams to deliver high-quality, relevant, and tailored information for China market and ensure align with global strategy and guidelines. Monitor consumer, industry and competitive behavior in China and influence Global Product and Marketing Teams with local market expertise

Led the China Online Marketing & Partnership Management team, managed annual online adverting budget Built and developed strong partnership and network with main portals, vertical, SNS sites and adverting agents in China.Developed, managed and implemented nationwide online marketing plan in China, worked closely with product marketing, global marketing, PR and sales teams to achieve joint efforts growth. Implemented online acquisition campaigns encompassing a combination of marketing tactics including advertising, direct marketing, affiliate marketing, search, co-branded cooperation.

Managed 20+ key accounts of B2B, B2C e-commerce, Finance & IT verticals which contributed 45% revenue for Google China Online Sales.Provided strategic SEM advice and campaign suggestion by working in a consultative role with key clients. Worked closely with Google Marketing team, created & maximized in-house online ads campaigns to drive traffic and qualified leads for 20+ Google products.Initiated and led optimization team in China. Mentored 5 new team members in my work group.Awarded of Gold Recognition Award among Google Global Online Sales organization in Q3, 2007 (only 1 per regional office)