Overall management, conceptualization, strategy, partnerships and communications for Coke Studio Ramzan 2020 (The 99 Names) which trended globally on YT in 6 countries and was viewed by people in over 150 countries.Business and communications strategy for Coke Studio Season 12, which trended globally on YT in 7 countries and delivered the highest brand equity score for Coca-Cola globally, highest association with music globally as well as the fastest 100 million views for a Coke Studio Season.Devised and executed the first ever ever digital and experiential strategy for Coke Fest Season 2 - Pakistan's biggest food and music festival, which reached 1 million people on-ground and 17M on digital. The Asset went onto win 4 international marketing awards (1 Effie and 3 Campaign Asia Awards).

Designed and implemented the first ever digital strategy paper for Coke Fest, which helped in making the experience more engaging for both those at home and thise who were at the event. Envisioned, designed and executed the PR and digital ecosystem for Coke Studio Season 12Designed the experiential leg of the Coca-Cola and Wedding Campaign's "Wedding Gift/ Salami" campaign which delivered wedding gifts to over 5000 newly weds on the day of their weddings. Designed the PR strategy for Coke Studio Season 11 and led the management and execution of the Coke Studio Season 11 Launch Event consisting of over 1500 high profile invitees consisting of musicians, celebrities and influencers along with national media channels Planned and strategized the execution of Dasani's self-sustainable fund raiserDesigned the concept and digital strategy for Roar's Launch on digitalDigital Content Strategy for Sprite's Pakistan Super League Campaign, the biggest sporting event in the country

Business Strategy for Flavors 2018A successful Season 1 enabled us to take Sprite Spice Wars Season 2 to television making it the first ever Sprite TV Asset. Sprite Spice Wars helped us achieve the highest ever brand equity scores for Sprite in Pakistan.Business strategy for Sprite and Spicy 6 Joint Venture for Ramadan with Rooh-Afza, the biggest selling beverage brand in Ramadan, with the objective of further building our association with the occasion and drive relevance for Sprite as an essential mixer during the month of Ramadan Localized the Global Sprite Refreshment Monster Campaign Localized the global Fanta Teen Marketing Officer Campaign for Pakistan and devised the creative digital strategy for it.Led execution of joint venture with Oye Hoye, the crisps brand with the second largest market share behind Lays in Pakistan 2017. Designed and executed the first ever digital led on-ground food based experiential asset for the company in the form of Spice Wars which true to Sprite's BVA was a college-based food entrepreneurship competition that enabled young aspiring restaurateurs to cut through their own way by giving them the chance to start their own restaurant.Overall execution of the Sprite and Spicy 5 IMCHistorical analysis of Fanta's roots as a brand

Hapin was a donor-driven social network and crowd-funding platform that connects verified non-governmental organisations with donors as well as companies with active CSR initiatives to help the causes the ngos support Secured funding from the Australian Government and were incubated at Plan 9Founded hapin or "help a person in need in 2016

Was able to reduce overall cost of electronic fixtures and supplies by 20% by broadening the supplier network and sourcing directlyOverseeing development of residential properties

Visited Anuga in Cologne, Germany to source new products and market our ethnic product rangeLed the relaunch of the new "White Pearl Rice" Packaging and "Map" ethnic spices and products rangeSourced and Launched Aloe Fruit Wave across the UK and Scotland Analysed customer buying patterns to design country-based promotional offersManaged relationships and operations of customers in 81 countries Managed export of FMCG goods from Bestway's Export wing

• Outline: Bahria Town is the largest real estate developer in Pakistan.• Work: Marketing the Bahria Greens and Islamabad Enclave schemes to clients. Contacting existing clients to inform them of any new developments. Compiling installment reports for senior management to enable them to make informed decisions. I also acted as the pricing analyst for the company’s food retail business in Pakistan known as Green Valley.