Shubham Sinha Email & Phone Number

Singapore

Singapore

• Cross-industry expert leading the evolution of the most advanced omni-channel features for the NTUC group.
• Designed and developed supercharged GenAI agents for WhatsApp chat and voice calls, utilizing Data AI for instant FAQ responses, contextual real-time information, and voice command recognition.
• Revolutionized the way consumers interact with the products in the physical stores via proximity marketing & way finder solution
• Other key deliveries: Scan & Go, Gamification, Pre-order
• Defined the ways of working between product, business and tech teams using methodologies like RICE, RACI and PMX

Singapore

After incubating from Antler, established a state-of-the-art online tech platform connecting home chefs with customers using the most advanced order processing, delivery and (customised) payment solutions.

Singapore

• Primary advisor for the leadership team on ‘What, Where & How’ decisions in the digital sales space. Led strategy consulting, end-to-end business and held P&L accountability for the e-commerce business in APAC.
• Launched new omnichannel retail businesses in 4 APAC markets. This enabled high business value by the conversion and retention of new-to-brand consumers
• Identified and managed partnerships with various agencies and marketplaces across the region
• Led and managed in-country e-commerce managers in - integrated marketing, SEO and website optimization efforts - finalisation of S&OP, merchandising and pricing plans - mapping global strategy at the country level
• Defined the SAP upgrade requirements for enabling B2C transactions, in an otherwise solely B2B IT setupKPIs: Revenue/Profitability, Cannibalization rate, Motorcycle sales conversion rate, AOV of omni-channel customers

Singapore

• Head Product Management for special regional initiatives
• Led the launch of Xiaomi’s e-commerce with focus on SEO, website optimisation, digital properties and advertising campaigns
• Rolled out standardised catalog category tree and SKU attribute set across all ventures which enhanced customer experience and business intelligence reporting
• Rolled out product & business process updates as per the global industry standards for securing funding from Alibaba[ERP]
• Acted as the single point of contact for review of all new feature / product enhancement requests to ensure seamless integration with SAP[Finance and Compliance Projects]
• Delivered key projects such as Customer refunds, GST implementation in Malaysia, Credit note, Write off/ down and Tax invoice modules. This ensured compliance with regulatory requirements across SEA

Singapore

• Established core functions and processes for ramping up product launches and new customer acquisition plans
• Interfaced between 5 ventures & development team for handling change requests through scrum cycles & using agile
• Designed & managed modules on B2B loyalty program, product bundling, shipping fees & business alert monitoring
• Managed shared code base migration, infrastructure stability, page speed optimization and switch to AWS projects.
• Established the regional QA team and defined the test plans for ensuring a seamless UX (interim Regional QA head)

Vietnam

• Joined as part of the pioneering team of Lazada in Vietnam.
• Interfaced between production & operations teams for standardizing & ensuring rapid quality web content creation
• Defined website banner content, created html version of newsletters and analyzed trends in consumer behavior

Italy

Analyzed & forecasted product category evolution and developed merchandising recommendations for customer engagement and acquisition at high-volume Italian retailers like Ipercoop.

India, South Korea

• Delivered pioneer mobile phone solutions using the Android technology.
• Involved in technology enhancement and testing of the 1st CDMA Android phone for the US market
• Designed and programmed an interactive mobile phone application that helped determine the compliances one could add to the house using a traditional Hindu system of design

China

Assisted in research and development of 3G network value added services.

Master Of Science - Ms, International Management

• Recipient of 100% scholarship for pursuing postgraduate studies in Europe • Thesis: Mobile payment markets and implicatio​ns for.

Bachelor Of Engineering - Be, Electronics And Communication

• Final year project (Grade- A+, Philips B.O.P): Technical feasibility study and design of low cost handheld device for use by field.