• Designed and developed the Myoju website on Shopify from start to finish.• Conducted and analyzed user research to optimize website development aligned with user needs and inform marketing strategies effectively.

• Established unique brand voices for Best Beauty Supply and its lash extension line, Eggie Lashes, by conducting in-depth content research on Instagram and TikTok, ensuring alignment with each brand's values.• Crafted comprehensive brand playbooks for both brands, encompassing competitor analysis, brand positioning strategies, engagement plans, editorial calendars, and detailed content creative briefs.• Produced video and still photo content samples as guidelines for the social media team to reference post-project collaboration.

• Developed and executed a comprehensive three-month social media strategy plan to raise awareness of the Gala, encompassing the conception of content ideas and distribution timeline.• Provided coaching and guidance to the social media management team by introducing platform knowledge and content trends, and delivering insights into industry performance to optimize social media performance.

• Directed the Facebook and Instagram accounts of a leading global professional hair care brand, consistently delivering 18 posts per month. Achieved a 5% increase in account followers and 18% post-reach expansion within three months, surpassing the previous quarter’s performance by incorporating social media trends into content.• Led an influencer marketing campaign for a prominent global biodegradable fiber company, managing the process from initial influencer selection to collaboration with a finalized group of 25 influencers. Achieved significant brand exposure with a reach of over 199,000, while fostering customer engagement with 17,000+ post likes, 1,100 comments, and 71 shares.

• Managed a 7-person team and accelerated the profit performance by 31% within 6 months by transforming video content to in-house production, continuously meeting client needs to ensure contract renewals, and introducing trending services to enhance competitiveness.• Executed a total of 110+ projects with 40% client continuous cooperation for 3+ years, including Facebook, Instagram, Line Official Account (mobile messenger app) management, influencer marketing, buzz marketing, press releases, visual communications, and video production.• Experienced working with diverse client industries including skincare, haircare, makeup, toy manufacturing, hospitality, apparel, fiber, earphones, government agencies, and finance.• Spearheaded and organized external photography workshops to turn photography and video into an in-house production, reducing costs by up to 20% per project.• Led national and international social media management and influencer marketing projects with clients headquartered in Hong Kong, Korea, and local businesses targeted worldwide.

• Led a 3-person team, providing coaching and ensuring all content and pitch proposals met client guidelines prior to delivery. This approach resulted in 70% ongoing client partnerships and a 57% increase in new clients year-over-year.• Awarded the Personal Best Sales Performance Award for 3 consecutive years.• Researched, analyzed, and presented local market insights to globally located branch offices quarterly.

• Established a standardized working procedure between departments by creating forms and workflows that accelerated efficiency and reduced communication misunderstandings.• Hosted quarterly employee training for the Sales and Programmatic Advertising Team to present market trends and ensure a better understanding of the company’s Social Media services.

• Established the company’s Social Media Management service details.

• Coordinated online advertising projects with agencies, optimizing Facebook ads, Native ads, and Google Display Network ads content performances.• Participated in PR contact and executed influencer sponsor projects and brand crossover projects.• Supported brand counter sales in malls by introducing products to customers and observing customers’ feedback to optimize product development and advertising.

• Managed Facebook, Instagram, and Weibo accounts, boosting Instagram followers by over 1,000 in two weeks, a 20% increase from the previous month, by enhancing brand values and product strengths through compelling content and visuals.

• Provided French language assistance for the CEO’s demands and the Executive Assistants, such as booking the CEO’s travel flights and helping the CEO verify French to Mandarin translations.• Participated in the employee satisfaction project and helped generate the survey and summarize the results.• Maintained good relations with various departments to efficiently meet the CEO’s needs.