Interactive Design and Prototyping (IS211)

As a Marketing Intern, I played a pivotal role in driving market research and strategy development for our B2B company. My key contributions included:-Conducted comprehensive market research focused on the Southeast Asia (SEA) market, identifying opportunities for business expansion.-Developed and implemented effective social media marketing strategies to enhance our online presence and engage target audiences.-Collaborated with peers to brainstorm and refine innovative social media marketing tactics.-Delivered presentations on strategic marketing ideas, showcasing insights and actionable plans for market growth.-Facilitated meetings with stakeholders to understand company needs and align marketing strategies with business objectives.-Explored and applied Search Engine Optimization (SEO) techniques to improve our startup's visibility and search ranking.-Utilized video editing tools to produce compelling marketing media, enhancing our content’s impact.-Gained in-depth knowledge of the SEA market and specialized industries, including optical crystals and lasers.These experiences have equipped me with a robust understanding of market dynamics, digital marketing, and industry-specific insights.

As a Customer Service Executive at CPF Board, I provided assistance to CPF members through email and phone channels. I developed skills in managing customer relationships, honed negotiation abilities, and gained valuable experience collaborating effectively with diverse individuals.