Ziad Abdallah Email and Phone Number
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I'm a passionate digital strategist with over 20 years of experience leading the charge in innovative marketing. As the Managing Director of Creatives, I leverage my business acumen and cutting-edge knowledge in AI and machine learning to craft data-driven strategies that deliver real results.Building a Culture of Growth at Creatives:- I foster a dynamic environment where my team thrives on continuous learning and pushing boundaries to achieve impactful client outcomes.- We stay ahead of the curve by implementing advanced AI and machine learning techniques (check out my certifications!), optimizing campaigns, maximizing ROI, and keeping Creatives at the forefront of the industry.Delivering Measurable Results:- My track record speaks for itself: developing and executing comprehensive digital marketing strategies that consistently deliver increased brand awareness, lead generation, and significant sales growth for Creatives' clients.- I'm a maestro across all digital channels, from SEO/SEM to social media marketing, content creation, and email marketing.- My deep understanding of data analytics and ROI measurement ensures continuous optimization and campaign improvement.Investing in My Learning Journey:- My commitment to staying ahead of the curve is unwavering, as evidenced by my certifications in AI applications, digital transformation, and strategic innovation.- This continuous learning fuels my vision for the future of Creatives and the ever-evolving marketing landscape.Leadership & Community Service:My commitment to my clients is mirrored in my volunteer work. As the General Commissioner of the Lebanese Scout Association, I foster a sense of community and mentorship for young people to help them develop into great achieving citizens to give back to their communities.Connect with me! I'm always looking to expand my network and explore exciting partnerships.
Creatives
View- Website:
- creatives.me
- Employees:
- 9
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Managing DirectorCreatives Jul 2020 - PresentBeirut, Lebanon• Digital Marketing & AI Innovation: Developed and implemented comprehensive digital marketing strategies leveraging AI and machine learning techniques (e.g., AI-powered SEO) to optimize campaigns and maximize ROI. • Talent Acquisition & Retention: Managed resources, including attracting, hiring, and retaining top talent to drive business growth. • Strategic Leadership: Ensured alignment of employee efforts with the company's strategic vision and mission. • Business Planning &… Show more • Digital Marketing & AI Innovation: Developed and implemented comprehensive digital marketing strategies leveraging AI and machine learning techniques (e.g., AI-powered SEO) to optimize campaigns and maximize ROI. • Talent Acquisition & Retention: Managed resources, including attracting, hiring, and retaining top talent to drive business growth. • Strategic Leadership: Ensured alignment of employee efforts with the company's strategic vision and mission. • Business Planning & Execution: Created and executed business plans, monitoring progress and making necessary adjustments to achieve key performance indicators (KPIs). • Operational Excellence: Researched and implemented new initiatives to increase revenue, reduce costs, improve product quality, and enhance customer satisfaction. • Financial Management: Continuously monitored the annual budget and ensured the achievement of revenue and sales targets. • Problem-Solving & Crisis Management: Analyzed complex problems, identified root causes, and implemented effective solutions to mitigate risks and drive growth. • Marketing Strategy & Execution: Managed and reported on the effective implementation of marketing strategies to maintain market relevance, promote products and services, and increase sales. • Client & Stakeholder Management: Built and maintained strong relationships with key personnel, clients, and service providers. • Quality Assurance & Customer Support: Ensured high-quality service delivery, customer satisfaction, and adherence to service level agreements. • Employee Wellness & Workplace Culture: Promoted employee well-being, implemented policies aligned with labor legislation and health and safety guidelines, and fostered a diverse and positive work environment. • Corporate Governance: Established and maintained company policies and legal guidelines to ensure compliance and risk mitigation. Show less -
Digital Marketing ManagerCreatives Mar 2016 - Jun 2020Beirut District, Lebanon• Digital Strategy Development & Execution: Developed and implemented comprehensive digital marketing strategies aligned with business objectives. • Team Leadership & Management: Led and mentored a high-performing digital marketing team, fostering a collaborative and innovative work environment. • Digital Channel Optimization: Managed and optimized various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. • Data-Driven Decision… Show more • Digital Strategy Development & Execution: Developed and implemented comprehensive digital marketing strategies aligned with business objectives. • Team Leadership & Management: Led and mentored a high-performing digital marketing team, fostering a collaborative and innovative work environment. • Digital Channel Optimization: Managed and optimized various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. • Data-Driven Decision Making: Utilized data analytics tools like Google Analytics to track key performance indicators (KPIs) and measure return on investment (ROI). • Performance Marketing: Managed and executed paid advertising campaigns on platforms such as Google Ads and social media to drive traffic and conversions. • Content Marketing & SEO: Overseed content creation, distribution, and optimization strategies to improve organic search visibility and drive website traffic. • Social Media Management: Managed and monitored social media channels to engage with the target audience and build brand awareness. • Budget Management: Developed and managed digital marketing budgets to maximize ROI and ensure efficient resource allocation. • Industry Trend Analysis: Stayed up-to-date with the latest digital marketing trends, technologies, and best practices to drive innovation and competitive advantage. Show less -
Programs Director / FounderBeyond Rights Feb 2018 - PresentBeirut, Lebanon• Project Management Framework: Developed and implemented a comprehensive project management framework to ensure efficient and effective project execution. • Project Lifecycle Management: Overseen project planning, budgeting, monitoring, evaluation, and reporting. • Stakeholder Engagement: Identified, developed, and managed partnerships with government agencies, donors, and other key stakeholders. • Team Leadership & Mentorship: Led and mentored project teams, providing guidance and… Show more • Project Management Framework: Developed and implemented a comprehensive project management framework to ensure efficient and effective project execution. • Project Lifecycle Management: Overseen project planning, budgeting, monitoring, evaluation, and reporting. • Stakeholder Engagement: Identified, developed, and managed partnerships with government agencies, donors, and other key stakeholders. • Team Leadership & Mentorship: Led and mentored project teams, providing guidance and support to staff. • Resource Mobilization: Developed and implemented strategies for fundraising and resource mobilization. • Compliance & Risk Management: Ensured adherence to organizational policies, procedures, and donor requirements. • Organizational Representation: Represented the organization at relevant conferences, meetings, and events. • Strategic Planning: Contributed to the development and implementation of the organization's strategic plan. • Performance Monitoring & Evaluation: Monitored and evaluated project performance, making necessary adjustments to optimize outcomes. • Community Engagement: Built and maintained strong relationships with beneficiaries, communities, and partners. Show less -
Digital Marketing ManagerData Partners Apr 2013 - Feb 2016Lebanon• Digital Strategy Development & Execution: Developed and implemented comprehensive digital marketing strategies aligned with business objectives. • Team Leadership & Management: Led and mentored a high-performing digital marketing team, fostering a collaborative and innovative work environment. • Digital Channel Optimization: Managed and optimized various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. • Data-Driven Decision… Show more • Digital Strategy Development & Execution: Developed and implemented comprehensive digital marketing strategies aligned with business objectives. • Team Leadership & Management: Led and mentored a high-performing digital marketing team, fostering a collaborative and innovative work environment. • Digital Channel Optimization: Managed and optimized various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. • Data-Driven Decision Making: Utilized data analytics tools like Google Analytics to track key performance indicators (KPIs) and measure return on investment (ROI). • Performance Marketing: Managed and executed paid advertising campaigns on platforms such as Google Ads and social media to drive traffic and conversions. • Content Marketing & SEO: Overseed content creation, distribution, and optimization strategies to improve organic search visibility and drive website traffic. • Social Media Management: Managed and monitored social media channels to engage with the target audience and build brand awareness. • Budget Management: Developed and managed digital marketing budgets to maximize ROI and ensure efficient resource allocation. • Industry Trend Analysis: Stayed up-to-date with the latest digital marketing trends, technologies, and best practices to drive innovation and competitive advantage. Show less
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Human Resources ManagerMemo Ksa Jan 2011 - Feb 2013Riyadh, Saudi Arabia• Strategic HR Business Partner: Developed and executed comprehensive HR strategies aligned with organizational goals, focusing on talent acquisition, development, and retention. • Talent Acquisition & Recruitment: Led successful recruitment campaigns to attract top-tier talent, utilizing various sourcing methods and interview techniques. • Employee Relations & Engagement: Cultivated a positive work environment by fostering strong employee relations, addressing concerns, and promoting a… Show more • Strategic HR Business Partner: Developed and executed comprehensive HR strategies aligned with organizational goals, focusing on talent acquisition, development, and retention. • Talent Acquisition & Recruitment: Led successful recruitment campaigns to attract top-tier talent, utilizing various sourcing methods and interview techniques. • Employee Relations & Engagement: Cultivated a positive work environment by fostering strong employee relations, addressing concerns, and promoting a culture of inclusivity and employee engagement. • Performance Management & Development: Implemented performance appraisal systems to evaluate employee performance, identify development opportunities, and provide timely feedback. Designed and delivered training programs to enhance employee skills and support career growth. • Compensation & Benefits: Managed compensation programs, including salary structures, incentive plans, and benefits packages, ensuring compliance with local regulations. • HR Policy & Procedure Development: Developed and maintained HR policies and procedures to ensure compliance with labor laws and organizational standards. Show less
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Project ManagerIjmaa (Union Of Arab Ict Associations) 2009 - 2011Beirut, Beirut Governorate, Lebanon• Humanitarian & Development Project Management: Led and managed humanitarian and development projects in the MENA region (Lebanon, Syria, and Iraq). • Stakeholder Engagement: Coordinated effectively with local communities, government authorities, and international organizations to ensure project implementation and quality. • Technical Writing & Reporting: Prepared and produced comprehensive project reports, proposals, presentations, and other technical documentation… Show more • Humanitarian & Development Project Management: Led and managed humanitarian and development projects in the MENA region (Lebanon, Syria, and Iraq). • Stakeholder Engagement: Coordinated effectively with local communities, government authorities, and international organizations to ensure project implementation and quality. • Technical Writing & Reporting: Prepared and produced comprehensive project reports, proposals, presentations, and other technical documentation. • Representation & Advocacy: Represented the organization and its projects to donors, government officials, and other key stakeholders. • Project Assessment & Planning: Conducted pre-monitoring visits to assess project feasibility and partner capacity, and developed detailed project plans. • Talent Acquisition & Management: Recruited and managed project teams, including preparing job descriptions, interviewing candidates, and drafting employment contracts. • Monitoring & Evaluation: Conducted regular monitoring visits to assess project progress, impact, and identify areas for improvement. • Capacity Building & Training: Developed and delivered tailored training programs to build the capacity of beneficiaries in areas such as business development, IT, and critical thinking. • Emergency Response & Recovery: Participated in meetings, workshops, and trainings to enhance the organization's capacity to respond to emergencies and post-emergency situations. Show less
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Broadband SalesCyberia Internet 2008 - 2009
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Operations And Logistics ManagerPhoenix Foundation 2007 - 2009Lebanon• Co-led humanitarian relief operations during the 2006 was in direct support and aid to several communities as well as internally displaced shelters, through provision of food, hygiene and sanitation supplies, chronic and essential medical care, first aid, as well as psychosocial activities and support to the residents of these areas and centers. • With support from UNICEF, facilitated a national health assessment among IDPs in 2007. • Provided operational oversight and logistical… Show more • Co-led humanitarian relief operations during the 2006 was in direct support and aid to several communities as well as internally displaced shelters, through provision of food, hygiene and sanitation supplies, chronic and essential medical care, first aid, as well as psychosocial activities and support to the residents of these areas and centers. • With support from UNICEF, facilitated a national health assessment among IDPs in 2007. • Provided operational oversight and logistical coordination of 2 post-war projects:o A project which consisted of providing existing primary health care centers with needed equipment, essential medication, internal refurbishment, as well as capacity building and first aid trainingo The Youth for Youth project, which included a series of activities with the objective of involving different young people in social development all over Lebanon with special focus war affected areas.• Supported and assisted with the delivery of, and implementation of, all logistics support systems according to Phoenix Logistics policies and procedures, including the receipt or purchase of goods, their storage through a warehousing system, and organized distribution in accordance with donor protocols.• Assisted with searching and communicating with vendors of the local market as part of the procurement process.• Managing procurement process in support of the organization activities including solicitation process (RFQ, RFP, ITB, contracting) quality control on received supplies and deliveries to beneficiaries.• Updated the general procurement tracking files and the overall logistics reports.• Coordinated with other departments within Phoenix (Finance and Program) to ensure program needs are met in line with budget and donor requirements.• Managed transport planning which included arranging all the Travel requests for the staff and visitors within Lebanon. Show less
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Project ManagerQatar Program For Rehabilation Of South Lebanon Sep 2006 - Sep 2007+ Led post-war reconstruction efforts in South Lebanon following the 2006 conflict.+ Coordinated with construction and contracting companies in the rehabilitation process of schools, roads, homes, and healthcare facilities.+ Oversaw the procurement process, including contractor selection, budget management, and quality control.+ Coordinated with government officials, local communities.+ Implemented effective monitoring and evaluation systems to track project progress and… Show more + Led post-war reconstruction efforts in South Lebanon following the 2006 conflict.+ Coordinated with construction and contracting companies in the rehabilitation process of schools, roads, homes, and healthcare facilities.+ Oversaw the procurement process, including contractor selection, budget management, and quality control.+ Coordinated with government officials, local communities.+ Implemented effective monitoring and evaluation systems to track project progress and impact.+ Successfully delivered projects within budget and timeline constraints.+ Demonstrated strong leadership, problem-solving, and crisis management skills in a challenging environment. Show less
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Refugees Camp ManagerQatar Program For Rehabilitation Of Lebanon Jul 2006 - Aug 2006Lebanon• Aided refugees from South Lebanon in 2006 during the war , through provision of shelter, health care, food and essential needs supplies, in addition to providing resources to facilitate and organize educational and recreational activities for children). • Supported the logistical efforts to transition families through the set-up of informal shelters, during the process of physical rehabilitation of their homes.• Oversaw the rehabilitation of schools, roads, family homes, and health… Show more • Aided refugees from South Lebanon in 2006 during the war , through provision of shelter, health care, food and essential needs supplies, in addition to providing resources to facilitate and organize educational and recreational activities for children). • Supported the logistical efforts to transition families through the set-up of informal shelters, during the process of physical rehabilitation of their homes.• Oversaw the rehabilitation of schools, roads, family homes, and health facilities, including the start-up which included a bidding process to recruit contractors, and the follow up supervision and monitoring of the work, in line with budget and quality requirements.• Coordinated and arranged meetings with representatives from ministries, municipalities and community leaders, necessary for the endorsement and implementation of the project.• Planned and organized events for the project. • Kept an eye on public opinion about the project and particular issues. • Developed and implemented communication strategies for the project. • Responded to inquiries from the public, media, and other sectors. • Handled the coordination with marketing agencies for implementing the project Ads and website. Show less
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Customer Support Team LeaderLynx Internet 2000 - 2005
Ziad Abdallah Education Details
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Management -
President Rene Mouawad High SchoolGeneral Science -
National Protestant CollegeGeneral Science -
Rawda High SchoolBrevet -
National Protestant CollegeElemantary
Frequently Asked Questions about Ziad Abdallah
What company does Ziad Abdallah work for?
Ziad Abdallah works for Creatives
What is Ziad Abdallah's role at the current company?
Ziad Abdallah's current role is Managing Director at Creatives | Executive Director / Founder at Beyond Rights | AI Digital Marketing Consultant | General Commissioner at The Lebanese Scout Association..
What is Ziad Abdallah's email address?
Ziad Abdallah's email address is zi****@****ives.me
What schools did Ziad Abdallah attend?
Ziad Abdallah attended Lebanese American University, President Rene Mouawad High School, National Protestant College, Rawda High School, National Protestant College.
Who are Ziad Abdallah's colleagues?
Ziad Abdallah's colleagues are Ana Luisa, Jeth Mase, Patrick T, Sahar Assaf, Jayant Bose, Mariella Geadah, Lara El Sahili.
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Ziad Abi Abdallah
Creative Director / Marketing Strategist/ Business DirectorBeirut Governorate, Lebanon -
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