- Manage success of demand generation programs, including organic, paid advertising, paid lead programs, reviews and referrals.- Oversee and lead a high-performing marketing team that creates impactful content for campaigns, use cases, industries, buying signals, and geographies.- Measure and report the success of all marketing initiatives, monitoring inbound and outbound lead channels and course correcting as required to reach targets.- Build relationships internally… Show more - Manage success of demand generation programs, including organic, paid advertising, paid lead programs, reviews and referrals.- Oversee and lead a high-performing marketing team that creates impactful content for campaigns, use cases, industries, buying signals, and geographies.- Measure and report the success of all marketing initiatives, monitoring inbound and outbound lead channels and course correcting as required to reach targets.- Build relationships internally across departments, and externally with third-party vendors and suppliers.- Create and manage processes to ensure no gaps in delivery and clear roles and responsibilities, and implement tools that improve operational efficiency. - Hire, onboard, manage and motivate marketing team members, guiding their growth and providing opportunities within the organization. Show less

Responsibilities:- Understand the buyer; who they are, how they buy and their key buying criteria, and document our buyer’s process. Including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.- Understand the competitive landscape becoming an expert on our competition and how they are positioned. Create and keep competitive positioning materials up to… Show more Responsibilities:- Understand the buyer; who they are, how they buy and their key buying criteria, and document our buyer’s process. Including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.- Understand the competitive landscape becoming an expert on our competition and how they are positioned. Create and keep competitive positioning materials up to date.- Collaborate with product leadership and the marketing team to develop product positioning and messaging that resonates with our target buyer.- Plan the launches of net-new features, and manage the cross-disciplinary implementation of the plan.- Understand and enable sales channels; provide training on the problems we solve for our buyers and users. Develop internal tools and external collateral to support the messaging.- Take complex technical concepts and architectures and distill them down to clear, well-articulated business and customer-oriented value propositions.- Highlight areas for potential innovation and areas where we need to focus our efforts for the best return on investment.- Champion cross-functional relationships with product management, development, sales, and support teams, helping everyone align behind the product positioning, key benefits and target customers. Show less

Responsibilities:- Research, identify, and present competitive intelligence for Versature and net2phone- Execute marketing plans and strategy, working with our product, sales, intelligence and creative teams to assist with growth, and expansion of our products- Strategize, create and manage digital advertising campaigns, including support for and executing all aspects of PPC/SEM/Paid Social campaigns, including developing keyword and campaign strategy, ad and landing page… Show more Responsibilities:- Research, identify, and present competitive intelligence for Versature and net2phone- Execute marketing plans and strategy, working with our product, sales, intelligence and creative teams to assist with growth, and expansion of our products- Strategize, create and manage digital advertising campaigns, including support for and executing all aspects of PPC/SEM/Paid Social campaigns, including developing keyword and campaign strategy, ad and landing page testing, and bid and budget management, monitor their performance, and optimize them for results.- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.- Assess performance metrics and identify drivers of growth and develop actionable insights for senior leadership and other stakeholders- Assist in the development and documentation of best practices for improving operational efficiencies within the marketing team- Identify and recommend opportunities for marketing initiatives, with a view to their ability to deliver key business metrics- Stimulate creative thinking among marketing staff; investigate and recommend opportunities for using resources to create new initiatives that are effective and efficient. Show less

McMillan is an Ottawa based marketing agency focused in the business to business space. McMillan produces both digital and physical go to market strategies, identity re-brands and strategic consulting services.Responsibilities:- Nurture and maintain relationships with key client stakeholders- Collaborate with clients to provide business solutions and smart, strategic thinking- Set project quality and performance standards, and assess and manage risk within and across… Show more McMillan is an Ottawa based marketing agency focused in the business to business space. McMillan produces both digital and physical go to market strategies, identity re-brands and strategic consulting services.Responsibilities:- Nurture and maintain relationships with key client stakeholders- Collaborate with clients to provide business solutions and smart, strategic thinking- Set project quality and performance standards, and assess and manage risk within and across multiple projects and disciplines- Monitor work in progress and be accountable for alerting internal departments and clients about changes that could affect the cost, quality, or time of projects- Proactively identify opportunities for client growth and engagement Show less

Working with the production team to ensure that a deliverable is on time, on budget and in scope while still maintaining a high level of client satisfaction.Responsibilities:- Understanding and communicating clients' strategic interests within the team;- Managing client expectations of our working relationship and expected outcomes;- Responsible for client satisfaction, both at the project and account levels;- Maintain regular communication with all portfolio accounts… Show more Working with the production team to ensure that a deliverable is on time, on budget and in scope while still maintaining a high level of client satisfaction.Responsibilities:- Understanding and communicating clients' strategic interests within the team;- Managing client expectations of our working relationship and expected outcomes;- Responsible for client satisfaction, both at the project and account levels;- Maintain regular communication with all portfolio accounts and understand business needs & key players;- Conduct cost-benefit analysis, risk analyses and ROI calculations to determine project feasibility.- Establishing scope of work documents for each approved project, defining the project’s goals, objectives, risks, assumptions, staffing requirements, roles, and responsibilities- Management of projects to schedule, budget, and scope expectations;- Regular updates and expectation setting for team and client around project progress and performance;- Review and quality assurance of key deliverables before sharing with client;- Preparation and facilitation of client meetings, working closely with the team;- Removal of barriers for craft team to execute their work;- Contribute proactively towards the continuous improvement of your practice area;- Support pursuit of business opportunities to grow inside sales amongst portfolio;- Assisting with new client acquisition and onboarding as required. Show less

- Research client market and competitors- Develop online media plans that support client’s business and marketing objectives- Keyword research- Campaign setup, Ad copy writing, and Media buying- Campaign coordination across search and social media channels (PPC only)- Data analysis, and Reporting- Presenting clients with online media results, ideas, and direction- Maintaining profit margins across portfolio- Meeting/exceeding campaign and business objectives

Responsibilities:- Monitor and post on blogs, forums, and social networks- Online outreach and promotion using Facebook, LinkedIn, Twitter, and more- Website and social media optimization- Identify demographics for products- Develop and implement marketing campaign in coordination with management- Seek and analyze competitor marketing and sales materials both on and offline- To conduct market research in order to identify market requirements- To analyse potential… Show more Responsibilities:- Monitor and post on blogs, forums, and social networks- Online outreach and promotion using Facebook, LinkedIn, Twitter, and more- Website and social media optimization- Identify demographics for products- Develop and implement marketing campaign in coordination with management- Seek and analyze competitor marketing and sales materials both on and offline- To conduct market research in order to identify market requirements- To analyse potential strategic partner relationships- Bringing in new business opportunities- Increase brand awareness Show less

- Responsible for formatting recently declassified scientific NATO documents;- Make corrections to documents based on detailed feedback;- Required to adhere to strict NATO document guidelines;- In depth understanding of Microsoft Word features required- Required to meet tight deadlines for document formatting and corrections- Developed a system to track the document info through the formatting process;- Document management and electronic filing based on strict… Show more - Responsible for formatting recently declassified scientific NATO documents;- Make corrections to documents based on detailed feedback;- Required to adhere to strict NATO document guidelines;- In depth understanding of Microsoft Word features required- Required to meet tight deadlines for document formatting and corrections- Developed a system to track the document info through the formatting process;- Document management and electronic filing based on strict guidelines- Assisted in developing structured framework for new formatters. Show less

Responsibilities- Execute merchandising standards as per company direction. Including placement, pricing, securing and replenishment of products- Shipping and receiving products as per company standards- Conduct counts and inventory related functionsDemonstrated ability to handle deadlines, especially during the high stress associated with the holiday season.Constantly looking to improve work processes to gain maximum efficiency.Go to associate for special immediate… Show more Responsibilities- Execute merchandising standards as per company direction. Including placement, pricing, securing and replenishment of products- Shipping and receiving products as per company standards- Conduct counts and inventory related functionsDemonstrated ability to handle deadlines, especially during the high stress associated with the holiday season.Constantly looking to improve work processes to gain maximum efficiency.Go to associate for special immediate implementation assignments, training of new associates, and large scale projects. Show less

Responsibilities- Use professional sales approach to understand customer’s needs and offer the complete solution to all their technology needs.- Must keep a high degree of product knowledge to best satisfy customer needs- Responsible for keeping a high level of customer service as well as keeping on top of customer relations to ensure a customer for life experience- Maintain current knowledge of the latest technology, products and industry trendsTeam player in cross… Show more Responsibilities- Use professional sales approach to understand customer’s needs and offer the complete solution to all their technology needs.- Must keep a high degree of product knowledge to best satisfy customer needs- Responsible for keeping a high level of customer service as well as keeping on top of customer relations to ensure a customer for life experience- Maintain current knowledge of the latest technology, products and industry trendsTeam player in cross functional environment, collaborating with merchandising associates and management to ensure that all objectives are achieved in an allotted time frame.Goal focused to meet numbers as well as provide a worthwhile customer experience; providing value with each visit. Show less

Responsibilities- Develop a marketing plan that supports the corporate business plan- Manage the corporate website and social media accounts- Identify and where applicable generate marketing contentContract marketing representative, dealing with soccer league, club, and referee softwareDeveloped integrated marketing plan for each of the three product areas as they all had different selling cycles and customer needs.Created and maintained social media sites

Responsibilities- Databasing previous government employment test scores- Analyzing, and reporting past and current test scores- Community Management Office webpage creation and populationSummer student position through Federal Student Work Employment Program (FSWEP). Participated in day to day tasks in the Community Management Office (CMO).Working in a team collaborating with senior staff to ensure my projects were accurate and completed in a timely manner.Developed… Show more Responsibilities- Databasing previous government employment test scores- Analyzing, and reporting past and current test scores- Community Management Office webpage creation and populationSummer student position through Federal Student Work Employment Program (FSWEP). Participated in day to day tasks in the Community Management Office (CMO).Working in a team collaborating with senior staff to ensure my projects were accurate and completed in a timely manner.Developed an active database that could be used for future CMO tests to give accurate analysis through easy data entry. Show less

Responsibilities- Product calibration to various international specifications- Product testing and problem identification- Preparation of short, concise reports detailing issues to engineeringResponsible for testing various hardware products for Dragon Wave Inc. before sending the product to customers. Had to work with engineering to ensure any possible product defects were corrected.Conducted all tests with a high level of accuracy, and efficiency. Troubleshooted basic… Show more Responsibilities- Product calibration to various international specifications- Product testing and problem identification- Preparation of short, concise reports detailing issues to engineeringResponsible for testing various hardware products for Dragon Wave Inc. before sending the product to customers. Had to work with engineering to ensure any possible product defects were corrected.Conducted all tests with a high level of accuracy, and efficiency. Troubleshooted basic issues where possible Show less