I’m a Google and LinkedIn Certified Digital Marketer. I hold an MBA in E-Marketing and I have over 15 years of professional experience assuming the capacity of a digital marketer at different levels from entry level to managerial, and from operational to strategic levels, working for companies and agencies based in Dubai / Beirut as well as working on a freelance basis for several clients across various industries and sectors, locally and internationally.My experience / skills include but are not limited to the below:1. Web and landing pages development2. Funnel building3. E-commerce4. Community Building and Management5. Lead generation6. Graphic design7. Promo videos production and editing8. Social media management9. Creating and Running PPC ads campaigns on Google, Bing, Facebook, Instagram, YouTube, LinkedIn and Twitter10. Email Marketing11. Chatbot Development12. On-site and Off-site SEO13. Online Reputation Management14. Analytics and Metrics Tracking and Reporting15. Copyrighting and Content creation (text based blogs / posts / articles, infographics, videos and images / illustrations creatives, etc.)16. Search Engine Marketing (SEM)

Worked full time then part time on a freelance basis in managing, updating, running and promoting all those two companies websites and their related social media channels and other web assets. Running email marketing campaigns, creating and running Facebook and Google paid ads, producing and Editing videos, creating social media content, performing community management, and writing articles in Arabic and English, performing SEO and SEM, and doing graphic design work. Both Companies have branches in Lebanon, UAE and UK.

Managing all the digital marketing channels of this real estate developer company. Setting and implementing strategies and tactics for promoting and selling various property project developments through multiple digital channels related to social media management and marketing, email marketing, pay per click campaigns (paid search and display), search engine optimization (onsite and offsite organic search optimization), keywords research and analysis, content creation, design and distribution (text, visuals and creatives) and websites editing, maintenance and optimization.

Heading the Content and Research Department of a well established Media and Publications company, managing a team of content and research editors responsible of publishing three prominent industry magazines across major verticals, leading the entire content generation procedures and processes. Responsible of building a world class online industry portal with an integrated ecommerce, CRM and CMS solutions, devising associated digital marketing strategies to boost its online presence and web exposure and managing the whole project from A to Z.

• Devising strategies to drive online traffic to company website and client website. • Tracking conversion rates and making improvements.• Developing and managing digital marketing campaigns, this includes but is not limited to SEO, SEM & PPC, SMM, Content Creation and E-Mail Marketing campaigns. • Overseeing social media strategy across channels. • Managing online brand and product campaigns to raise brand awareness. • Provide recommendations on changes on website to improve lead conversion. • Provide regular recommendations on the usability, design, content and conversion of the company website. • Responsibility for planning and budgetary control of all digital marketing aspects. • Carrying out and presenting key findings with regards to customer research, market conditions and competitor data (Analytics and Metrics reporting).

Co-founded and Managed the Company "Dependent Lifestyle FZ LLC" and its subsidiary Dependent.com: an e-commerce daily deal website based in Dubai - UAE and managed as well the online marketing for the company including seo, ppc, email marketing, managed and updated its social media pages on Facebook and Twitter in both languages English and Arabic and continuously run sweepstakes and rewards / prizes contests through our various social media channels to substantially increase our fans and followers base and to keep them highly engaged at all times hence converting a big chunk of them into actual loyal customers. I have as well managed a team of sales people and led them to successfully close hundreds of vendors, merchants and partners contracts while negotiating to receive best products and services at huge discounts and savings.

In the first year I have assumed the function of Payroll, Compensation and Benefits Manager whereby I helped in establishing the HR department at the DME in coordination with the parent company Tatweer a subsidiary of Dubai Holding. Developed the policies and procedures of theHR department and ensured full compliance with their stipulated rules and regulations. Managed and conducted the entire staff payroll, compensation, pension and benefits of the company. In the second, third and fourth year I have continued on handling the payroll and the entire remuneration scheme of the company in addition to assuming the function of Finance and Accounts Manager whereby I was a core member of the team responsible of installing, implementing, deploying and running the ERP system "Microsoft GP Dynamics". I have assistedin developing the policies and procedures of the Finance Department, performed bank reconciliations, managed cash, cheque and wire transfer payments, managed and updated our members and clients accounts receivables, managed employees expense claim statements, compliance with our rules and regulations and proper reimbursement as well as several other daily financial and accounts operations. In the fifth and last year I have assumed the function of an Internal Audit Manager whereby I have been trained onsite by KPMG senior consultants and auditors and performed with them the entire engagement scope of the internal audit functioncovering all our company's departments: Finance, Legal, Operations, Marketing, Facilities and IT.

Managed daily operational HR, accounting and financial tasks. I was responsible of handling andrecording our accounts receivables and aging reports, accounts payables and payments tovendors, performing bank reconciliations for our company's different types of bank accounts,preparing the monthly payroll, recording expenses transactions, maintaining and updating theemployees annual leaves, social security and the staff HR files and records, in addition to severalother operational and day to day tasks.

Managed daily operational HR, accounting and financial tasks. I was responsible of handling andrecording our accounts receivables and aging reports, accounts payables and payments tovendors, performing bank reconciliations for our company's different types of bank accounts,preparing the monthly payroll, recording expenses transactions, maintaining and updating theemployees annual leaves, social security and the staff HR files and records, in addition to severalother operational and day to day tasks.

Responsible of all types of accounting transactions recording and bookkeeping, handling ouraccounts receivables and payables accounts, releasing payments to vendors, doing the accountingfor the expense claim statements, performing bank reconciliations and other several operationaland day to day accounting and financial tasks.