As Director of Growth, I spearhead strategic initiatives to drive significant growth across our brand and partner portfolios. My leadership encompasses diverse areas, including business development, account management, and onboarding for Kitopi-owned and licensed brands. I excel in cross-functional collaboration, working closely with teams in operations, culinary, and finance to design and implement robust growth strategies. My role includes forecasting market growth, developing marketing plans, and managing a substantial marketing budget, aligning all efforts with our broader business objectives. Through analysis and stakeholder management, I have led our business expansion, launching over 50 brands in the market and successfully integrating acquired companies into our business operations.

I played a pivotal role in setting strategic goals and spearheading the establishment of Kitopi’s business and operations in Kuwait. My responsibilities included leading teams across multiple functions, securing regulatory approvals, and managing the expansion of our locations. I also focused on building and managing the team, driving the negotiation and finalization of commercial agreements, and ensuring the efficient tracking of operational and commercial KPIs.

We grow the best spinach in the world. PureSpinach provides consumers with spinach that is fresh, available year-round, locally-grown, and free of all pesticides and chemicals used in traditional field operations. In addition to having superior taste and higher nutritional value than field grown spinach, PureSpinach benefits from a sustainable production method, using 90% less resources (land and water) than field farming.Awards and Recognition:2017 Winner - 1st Place in Product Category of NY State Business Plan Competition Regionals Event2017 Winner - Hemmeter Entrepreneurship Award2016 Winner - Entrepreneurship Summit NYCFinalist - Bangkok Business Challenge 2017 (Best Business Plan & Best Presentation)Finalist - The Cornell Venture Challenge 2017Finalist - Cornell Entrepreneurship Kickoff Event 2016eLab Incubator Company 2016-2017 (http://elabstartup.com/)

Selected and sponsored by the Group CEO for the MBA General Management Program at Kraft Heinz Company.Trade Marketing Manager, Middle East and North AfricaAs the Trade Marketing Manager for the MENAT region, I led the creation and global rollout of the Distributor Management playbook, a benchmark for excellence in the industry. My responsibilities included leading a team to control marketing and trade spends, launching the Distributor Excellence Program, and delivering effective strategies for the 4P’s (price, product, placement, and promotions). I also designed performance scorecards for monitoring and analyzing targets and KPIs, playing a crucial role in the regional launch of key product innovations.Business Development Manager, North & South Africa and IranI led all commercial operations in eight emerging markets (North and South Africa, and Iran). My role involved comprehensive management of market P&L, negotiating key commercial terms, and overseeing significant changes in distributorships. I was instrumental in designing product price structures and executing market-specific product launch plans, ensuring the achievement of sales targets and managing business performance reviews for each market.

BR Venture Fund (BRV) is an early-stage venture capital fund operated entirely by a team of MBA students at Cornell University’s Johnson Graduate School of Management. BRV typically invests up to $250,000 in U.S.-based high-growth companies across all industries. Associates' responsibilities range from supporting the Fund's deal sourcing to due diligence requirements.

Working for the Kerr Endodontics team via Cornell University's Strategic Marketing Immersion (SMI) Project. The goal of the project is to help create an awareness campaign based on customer insights related to a specific step in a dental procedure for which the company currently has a unique solution and intends to launch a more innovative product in late 2016.

At Kuwait Financial Centre “Markaz”, I managed the Private Banking division, significantly expanding our distribution network and assets under management. I was responsible for broadening our product offerings and developing key relationships with high-profile entities across Kuwait and the MENA region. My role included analyzing product performance, ensuring compliance with regulatory standards, and fostering relationships with local banks and financial institutions to offer their clients our income-generating and growth-oriented products.

I specialized in structuring and assisting in the issuance of various fixed income products. I developed and maintained the first comprehensive database of GCC bonds and sukuk issuances and published influential market reports. Additionally, I upgraded management systems for US-based real estate investments and assessed European real estate market opportunities.