Zied Belghith Email & Phone Number

Chambly, Qc, Ca

Quebec, Canada

User Experience Design and User Interface (UX/UI) Professional.Experienced in defining, ideating, and solving user pain points, I specialize in UX Design, UI Design, usable prototypes and Branding.My skills include:• Conducting UI/UX research and business analysis, participating in calls and initial meetings, and creating sitemaps and user flows.• Collaborating with project managers and developers to create technically feasible design solutions within the given project timeline.• Post-implementation assessment of project and design quality, ensuring that interfaces are implemented according to design initiatives.• Collaborating with the QA team to ensure website ergonomics and designs align with our business model, enhancing user experience and business outcomes.• Developing logo concepts, color palettes, typography, and graphic elements that reflect brand personality and values.• Building a design system and style guideline to enhance consistency andefficiency across the platform.• Collaborate with the Marketing team to create platform designs and social media templates and banners design.

Greater Montreal, Quebec, Canada

• Art direction and Graphic Design:+ Research and analyze market trends, audience preferences and best practices to create innovative and engaging visual solutions.+ Develop creative concepts and visual identities for various projects.+ Design and produce print and digital materials.+ Photo Retouching.+ Create attractive presentations for brands.• User Interface and User Experience Design (UI\UX):• UX Design Process: Empathize, Define, and Ideate, search for user pain points and provide the best solution for his problem.+ Understand business rules, user-system interaction, data models and flows, to ideate and translate concept to begin laying out interfaces (wireframes).+ Propose experience concepts which pioneer usability for audiences, organizing the interface with data appropriate for all users• UI Design: from Building Wireframes and Low-Fidelity Prototypes+ Responsive Web Design for web and mobile apps+ Produce High-Fidelity mock-ups, prototypes and interaction / behaviour specification+ Create design systems: iconography, colour, shape, layout, and typography.• Branding+ Develop logo concepts, color palettes, typography, and graphic elements that reflect the client's brand personality and values.+ Ensure consistency and coherence of the brand identity across all touch points, including print, digital, and social media.+ Create Brand Guidelines.

Doha, Qatar

Senior member of the design department which is the brand custodian for beIN Media Group and all sub-brands. Major projects & achievements:- Relaunching the new beIN Brand in 2017, including offline assets and On-Air graphics.- Thinking and designing beIN’s Social Media Brand Guidelines (Sports, entertainment, and 3rd party channels)- Developing the beIN news & entertainment channels branding, including full User interface (UI).- Creating and launching extensive brand universe for beIN’s new streaming app TOD, including UI and social media.Developed an extensive knowledge and expertise in international sports broadcasting communication: Football World Cup (Russia 2018 and Qatar 2022) and Football top leagues (UEFA CL, EPL, Bundesliga, La Liga, France’s Ligue 1, Serie A), Regional competitions (Asian CL, African cup of nations), Tennis Grand Slams and ATP1000 (Rolland Garros, Australian open, US open …) and various other sports events.

Tunisia

During my time with FP7/McCann, I assumed a dual role:- Head of Design, leading a team of Graphic designers, focusing on delivering assets for 360 campaigns - Art Director, developing campaigns for global brands across FMCG, Telco and Automotive This experience gave me a great opportunity, early in my career, to acquire team management and project management skills. Also, it allowed me to work directly and closely with the agency’s senior management.Major accounts: Coca Cola brands (Coca cola, Fanta, Sprite, Minute Maid), Shell, Orange, Mercedes Benz and Fiat.

Tunisia

Leading Art director for international and local brands: Sony, LG, GlobalNet, Apple…Successfully launched the first Apple-focused store in Tunisia, iStoreTrained new interns in Art direction, Creative thinking, Graphic design, photography, and production process.

Embedded with a senior creative team that trusted me with responsibilities beyond those of graphic designer, I had the opportunity to work on a very diverse set of financial and FMCG clients.Main clients : Western union, Minute Maid (coca cola company), and Amen bank…

Part of a creative team, Art Director and copy writer, we developed creative concepts to our major clients Tunisie Telecom ( Telecommunication Service provider), Candia and Zain ( telecommunication provider in Kuwait).

User Experience Research And Design Specialization, Computer Science, User Experience Research And Design

The outcome of this course is to integrate UX Research and UX Design to create great products by understanding user needs, rapidly.

Google Ux Design Professional Certificate, Computer Science, Ui\Ux Design Professional Certificate

• Follow the design process: empathize with users, define pain points, ideate solutions, create wireframes and prototypes, test.

Advertising And Graphic Design, Advertising And Graphic Design