Zi En Leong Email & Phone Number

Singapore

Recruitment Branding Strategy: Led the strategic planning of CNB’s recruitment branding campaign. Drafted the scope of requirements and liaised with potential vendors to assist in the execution of the campaign.Content Planning: Planned a year-long social media content calendar to promote recruitment offerings, and identified suitable content and platforms to attract potential hires across diverse demographics for general recruitment, scholarship, sponsorship, and internship programmes.Creative Design and Content Production: Designed and developed static creatives, including EDMs and social media posts, and filmed and edited videos for various social media platforms. These materials were also utilised at recruitment fairs to effectively communicate the bureau's value proposition to prospective candidates.Campus Recruitment Fairs: Represented CNB as a career ambassador and coordinated the logistics requirements for campus recruitment events and green harvesting initiatives.Media Relations: Collaborated with news agencies, such as The Straits Times, to publicise CNB's scholarship offerings to enhance brand awareness and visibility.

Singapore

Strategic Collaboration: Supported the Cluster Lead for Sales, Marketing, and Communications in executing marketing campaignsSocial Media Management: Assisted in the creation and curation of compelling social media content, ensuring brand consistency and enhancing online visibilityGraphic Design: Created graphics tailored to various digital platforms, resulting in increased engagement rates. Designed visually appealing promotional materials such as posters, banners, brochures, and merchandise using Adobe Photoshop, Illustrator, and Canva.Copywriting: Crafted press releases, blog posts, articles, and social media content tailored to diverse sectors including Digitalisation, Technology & Intelligent Systems, Finance, Analytics, and Governance & Risk ManagementMedia Relations: Successfully churned out time-sensitive press releases for high-profile publications such as The Straits Times, highlighting SMU Academy's programme offeringsFeedback and Collaboration: Participated in the UI/UX design process for the SMU Academy website, providing constructive feedback and suggestions for enhanced user navigation and experience

Strategic Brand Development: Supported the Head of Business to refine and implement a robust brand strategy, ensuring consistency and amplification across all marketing channels.Social Media Management & Content Creation: Spearheaded the design, curation, and scheduling of compelling social media content tailored to target audiences. Planned and executed social media strategies that resulted in increased engagement, following, and sales.Integrated Marketing Campaigns: Bridged the Marketing and Business Development teams, driving the ideation and conceptualisation of campaigns. Assumed full ownership of end-to-end campaign execution, ensuring alignment with brand objectives and achieving set KPIs.Copywriting: Produced persuasive and cohesive copy across diverse mediums including social media posts, blogs, email campaigns, and video scripts. Demonstrated a keen ability to translate brand voice and messaging into relatable content that resonated with the target audience.Video Production: Led the production of videos for social media platforms, overseeing all stages from conceptual storyboarding to direction and post-production editing. Delivered visually appealing and compelling content that increased online engagement.Design & Digital Creatives: Designed a wide range of digital collaterals on Adobe Photoshop for social media and e-commerce platforms for B2B and B2C promotions. Showcased versatility in crafting cohesive visuals that elevated the brand’s online presence.Website Revamp & UX/UI Design: Spearheaded a comprehensive revamp of the company website, focusing on enhancing user experience (UX) and interface (UI) design on Squarespace. The redesigned website resulted in improved user navigation, increased site traffic, and heightened brand perception

Recruitment: Supported the recruitment process for niche roles within the organisation, ensuring the alignment of talent with business objectives.Candidate Sourcing and Interview Coordination: Leveraged multiple platforms and techniques to identify, engage, and attract suitable candidates for specialised positions. Efficiently scheduled and managed interviews, coordinating between candidates and hiring managers to ensure a smooth recruitment process.Administrative Support: Managed various HR-related administrative tasks, ensuring efficient operations within the talent acquisition department. Prepared and issued employment letters, ensuring accuracy in terms and conditions, and facilitating timely response from candidates.

Singapore

End-to-End Recruitment Management: Spearheaded the full recruitment process, encompassing tasks from candidate sourcing to finalising hires. Duties encompassed identifying potential talent, coordinating interview schedules, and effectively communicating with potential hires to ensure a seamless recruitment experience.Video Production Assistance: Played a multifaceted role in supporting the video production process. Assisted as a production assistant to ensure smooth operations on set, and assisted with wardrobe to ensure that talent outfits aligned with production themes. Managed talent casting, ensuring the right fit for specific roles. Additionally, assisted in sourcing for optimal locations in line with production requirements.

Recruitment Process Management: Actively participated in end-to-end recruitment activities, from identifying potential candidates to ensuring a seamless interview experience. Key responsibilities included sourcing candidates, scheduling interviews, and establishing effective communication with prospective hires.Creative Design and Branding: Designed job advertisements and social media collaterals tailored for platforms such as Instagram and LinkedIn, enhancing the company's employer branding and appeal to potential candidates.Job Posting and Outreach: Leveraged multiple channels by posting job advertisements on various job portals and social media platforms, expanding the reach and increasing the visibility of open positions to attract top talent.

Bachelor'S Degree, Social Sciences (Political Science, Psychology, Sociology) & Communication Management, Distinction

Client Projects: Speco - B2C Rebranding Project GOPIZZA - Brand Development & Narrative Video Singtel & Publicis Groupe - A.I..

Diploma, Human Resource Management With Psychology, 3.9/4.0 Gpa

Director's Honour Roll in AY17/18, AY18/19, AY19/20 Graduated with Diploma with Merit Awarded Grad Prize 2020 - TTI Electronics Asia Prize.