Transformative Storytelling for Brands, Small Businesses & Entrepreneurs.As the founder of Lucky PR, I am passionate about empowering our clients to thrive in the modern digital storytelling landscape.Our mission at Lucky PR is to foster growth for our clients with comprehensive and cost-efficient solutions in marketing, branding, PR, influencer outreach, and digital/social media consultancy that elevates brand equity and awareness.

Recruited by an executive search firm for the MTA where I led and implemented change initiatives for the MTA's Transformation plan under previous New York State Governor, Andrew Cuomo. Reported directly to Chief Transformation Officer and partnered with Chief Executives across the MTA's agencies and engineered communications strategies that shaped customers' and employees' perception of the MTA brand and reputation. Through the Transformation Management Office, I guided MTA Chiefs through crisis, risk and change management, with thoughtful internal & external communications programs, content and partnership strategies that increased employees and media engagements.Metropolitan Transportation Authority (MTA) is the largest public transportation agency in North America, with over 70k employees and $18bn annual operations budget. The MTA serves 2.5 billion customers annually in New York City, Long Island, southeastern New York State, and Connecticut. MTA Bridges and Tunnels carry more than 280 million vehicles a year – more than any bridge and tunnel authority in the nation.

Partnered with executive leaders across Charter from government affairs, operations, marketing partnerships and technology innovations on cross-functional efforts to promote Spectrum's products, community initiatives and events by utilizing digital, social and traditional media to defend and protect the company's reputation and find creative ways to tell the company's brand story and proactively generate positive press coverage across multiple digital and traditional media.Charter Communications, Inc., a Fortune 100 company, (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 30 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals.

Time Warner Cable was acquired by Charter Communications in May 2015.Merger & Acquisition Communications:- Internal Intranet (Channel You) Platform via Ask.TWC for employee engagement before, during and after corporate merger.- Untangled Employee Blog content creation.Operations & Enterprise Communications:- Partner with company executives on product PR launches & promotionsHighlights:- CSR related national PR efforts related to Time Warner Cable's philanthropic $100 million cash and in-kind STEM focused initiative (“Connect A Million Minds”) and Connect a Million Minds Day (CAMM Day)- Led strategic communications for Time Warner Cable's Technology Labs per franchise agreement and regulations, which the company is committed to opening 40 high tech digital computer Learning Labs by 2020. - PR executions for consumer marketing and sponsorship events such as NY Wine & food Festival, Time Warner Cable Studios for Super Bowl and various customer activation events with partners such as Madison Square Garden.

http://www.nextdigital.com.hk/investor/Recruited by the Senior Executive Officer to lead the marketing and branding efforts of Next Media in North America. I built and led an international cross-functional team that included writers, video content producers and publicity / marketing assistants and implemented an integrated communications and marketing plan to build name recognition and brand presence for the company and its animation studio, Next Media Animation (NMA) and its products (Next Media Animation websites, web content) in the US, Europe and Latin America markets. Sample of results:- Website page views increased to over 13 million unique visitors daily to the Next Media Animation website and YouTube Channels from positive media pick-up in international, national, digital and blogger outlets. - Business development revenues and relationships with clients such as: The Daily Show with Jon Stewart (Comedy Central), British Broadcasting Corporation (BBC), Major League Baseball, E! Networks, Penguin Books, Cox Communications, CBS, Spike TV, etc.- Secured and negotiated revenue partnership with companies such as Reuters, YouTube, Daily Motion and Machinima that resulted in over $1.5 million USD additional revenue for year-end forecasts.- Created digital marketing campaigns that increased social media presence over 200% on Facebook (over 100k likes), YouTube (over 200k subscribers on all pages combined) and Twitter (over 14k followers).Next Media is Hong Kong, China & Taiwan's (Asia-Pacific region) largest publicly listed Chinese language media company and publishes Apple Daily newspapers and Next Magazine. It owns Next Media Animation (NMA), which is one of Asia's largest 3-D computer animation studio.

Led the development of marketing content and messaging for clients and key partners about offerings. Acted as media expert for executive teams, and drive/execute marketing and publicity campaigns that positioned company as the leading institutional commercial investor in the financial services industry.I managed all media relations / press inquiries and actively pitched and engaged media outlets to secure interviews and opportunities for company executives. Coverage in CNBC, Wall St. Journal (WSJ), New York Times, Financial Week, Bloomberg News, Reuters, Financial Times, The Economist, Forbes.Built messaging and briefs for senior company executives and media-trained executives prior to meeting the press and partnersReal Estate Solutions was the data and analytics arm of State Street Global Markets with proprietary research focused exclusively on the investment market for commercial real estate investments.

Star Trak's Roster includes: N.E.R.D, Pharrell Williams, Kelis, Clipse

Publicity campaigns for U2, Sting, Sheryl Crow, No Doubt and Mya