Zihan Yang Email & Phone Number

Beijing, China

• Managed Lepu's promotional articles in social media, translated/edited more than 100 articles, increased the number of Lepu's LinkedIn followers by 120%, and increased the exposure rate of the English official website by 11%• Independently designed multiple new marketing project process, including: KOL operation project, weekly content release planning, tender project, and communicate with sales and product managers to ensure the smooth progress of the project• Formulated the 2023 budget of the marketing department, communicated with service providers to ensure that service providers provide qualified services• Developed twelve email templates for Lepu's twelve product lines and sent 15,000 email marketing emails• Managed contact leads on Tencent’s CRM platform, and collected and recorded leads from five platforms every day, including: conferences, official website, official email, Alibaba, MedicalExpo• Used keywords to filter bidding website database and customs database, generating 20,000 potential leads• Collected and improved Lepu’s English official website search engine keywords (SEO) to improve brand awareness and search engine rankings, resulting in the number of first-page keywords on Google search to increase by 35%• Organized and designed 10+ customer reception activities, including a Hong Kong stock listing and a SWISS GDR Listing, and implemented accompanied marketing promotion subsequently

Beijing City, China

• Executed multiple questionnaires for pharmaceutical companies; input collected data into excel tables.• Completed data analysis in R, and informed clients of valuable survey results.• Studied eight books and over twenty researches about related industries, wrote an article for prediction of industrydevelopment.• Incorporated market research on certain pharmaceutical products, and presented 7 health care related analysis, forinstance, patients' awareness to receive continuous and standardized treatment.• Maintained a database of more than two thousand doctors and patients information in seven cities.

• Launched 15th anniversary campaign for clients' product, produced brand promotional videos and promoted brandrecognition among doctors and patients.• Utilized Powerpoint skills to design salespeople training program for clients.• Created and planned for company’s official website Improvement Program, attracted more than ten new clients.• Reviewed over twenty literatures on assessing stroke risks and studied the Framingham model.• Summarized 5 valuable insights into adjusted stoke risk assessment model; tested modified model.• Managed a four people team cooperating to design an online application for stroke risk test and attracted more thanten thousand users.• Created an healthcare official account on wechat platform and collected fifty thousand users.• Discussed four ideas for company development and new business expansions.

Master Of Science - Ms, Marketing

GPA: 3.5

Bachelor Of Science - Bs, Marketing, 3.74