The Hoffman Agency is a tech-focused PR agency based in San Jose that has expanded beyond its B2B technology roots to encompass consumer marketing and integrated communications. It solves business problems for industry giants and startups alike. In my role, I managed a diverse portfolio of clients, including ASML, TSMC, TikTok, Invisalign, and the Uber project.- Engineered innovative copywriting and design strategies that amplify brand voices.- Conducted daily media monitoring to promptly alert clients to sensitive news items. Effectively managed crises arising from misinformation.- Customized social media strategies in collaboration with internal design teams by aligning content creation with client objectives.- Analyzed monthly social media metrics to refine marketing and advertising strategies.- Produced bi-monthly reports on social media trends, which were strategically distributed to journalists across various platforms to bolster media relations.

Established in 1991, the Epoch Foundation aimed to carve out a niche for Taiwanese companies through international industry-academia collaborations. Among Epoch's subsidiaries, I have the privilege of working at the Epoch School, which is dedicated to cultivating young talents for society.- Organized and executed 5 successful large-scale events, each with consistent attendance of 70-100 participants- Led and mentored a team of 4 interns, coordinating talent development projects that fostered their professional growth

Garage+ is an international startup incubator, initiated by the Epoch Foundation in 1991. Partnering with industry giants like TSMC and NVIDIA and prestigious universities such as MIT and UC Berkeley, the incubator globally advanced over 500 startups from 70+ countries through strategic business matching, expert mentorship, and specialized workshops since 2008. - Spearheaded impactful marketing strategies for community management, resulting in an extraordinary 837.25% increase in viewership- Evaluated business plans for nearly 10 startups to assess the application for joining the business incubator- Analyzed key industry trends among startups, like Fintech and incubators in Japan to provide recommendations on business- Led recruitment efforts with brand promotion, successfully acquiring 17 highly skilled talents as the project leader