ZiKang Tai is a serial E-commerce entrepreneur with expertise in global digital marketing, growth-hacking, branding strategies, and the consumer goods industry. Through his experiences, he is no stranger to the hardships of the startup scene - it is through his various failures and triumphs over the years taking chances on innovative projects that he is where he is today. At a young age, ZiKang already has had the weight of a total of seven startups on his back - all of which he played an instrumental role in as a founder. Starting when he was still a university student, he nurtured a passion for entrepreneurship with his first venture, Caper Tree, a business which made accessible to busy and broke university students healthier beverage options. From there, he pursued other projects seeking to bring convenience, technology, and innovation to lifestyles. Growing up in a working class family, he is a self-funded, self-made man who gave his all to his projects, pumping half a million dollars into his ventures and gaining back some valuable experience in return. To him, it was all worth it. Today, he is the co-founder of two lifestyle clothing brands, Fitgear and Oxwhite - the fruits of his labour born from strategic foresight, drive, and determination. He built a strong foundation for his successful million dollar companies, with over 21,000 customers worldwide. He will continue to seek to push Fitgear and Oxwhite into new frontiers, helping revolutionize the online fashion market and industry as a whole through businesses that prioritize the customer’s needs without giving up honest prices. The years of hardship being a young entrepreneur are certainly paying off, and it is his wish to continue to grow through immersing himself in the world of entrepreneurship and startups.