Máté Zilahy Email & Phone Number

• Personally managed the Google Ads and Shopify Ads campaigns with a substantial monthly budget, while maintaining a healthy ROAS. I also created weekly reports to stakeholders.
• Increased the user base by 38% and the MRR by 47% by developing and implementing an omnichannel marketing strategy.
• Reduced same-day uninstall rate by 13% by developing an in-app onboarding walkthrough and fine-tuning the onboarding email flow.
• Played an integral part in the UI and UX of the new company website.
• Helped organizing multiple workshops and events with hundreds of attendees.
• Conceptualized and designed the company mascot, Rapido.

Hungary

• Secured 20,000 EUR seed funding from angel investors for an interactive online game idea.
• Created multimedia content, wrote more than 100 pages written dialogue and designed dozens of microsites for the project, creating a never before seen immersive experience.
• Created wireframes and specifications for the core website and worked closely with our developer, overseeing the development process.
• Was personally responsible for public relations as well as Facebook and Google PPC, acquiring more than 10,000 users within months from launch.
• Kept user acquisition costs (registration with email) under 1 EUR / customer.
• Managed to get our game featured on the front page of one of the biggest Hungarian news sites organically.

• Managed the company website (Wordpress) and was responsible for creating content, write articles and update the site regularly.
• Developed and implemented an international B2B omnichannel marketing strategy and increased the user base by 30,000% in 2 years, growing exponentially during the Covid-19 lockdowns.
• Managed 10,000 EUR monthly marketing budget, maintaining a healthy ROAS.
• Developed an outbound email marketing strategy, allowing the company to reach thousands of new prospects every week.
• Increased user retention by 20%, implementing user onboarding best practices.

• Co-founded Pangea International LLC, a B2B translation agency.
• Developed the marketing funnel and acquired more than 200 corporate clients in the first year, without spending anything on paid advertising.
• Was responsible for content creation, inbound and outbound email marketing, CRM management, sales and project management.
• Reached 100.000 EUR net income in our second year and signed long-term contracts with some major Eastern European brands, while providing continuous work for dozens of translators all around the world.
• Managed our expansion to the Czech and Polish markets and oversaw the process of opening local offices in these countries.
• Exited the company with buyout in 2018.

• Translated and localized various technical documents in the English-Hungarian language pair.
• Learned to use various CAT tools, such as SDL Trados, MemoQ and Wordfast Anywhere.
• Dealt with clients on a daily basis in a customer-facing role.

Hungary

• Co-founded a boutique marketing agency, specializing in so-called 'reverse graffiti' - a form of street advertising, where the brand messages are applied to dirty surfaces with a pressure washer.
• Was responsible for managing and executing brand awareness campaigns across Hungary for both local and international clients, such as Avon and Auchan.
• In our second year, our company was acquired by one of our competitors.

Sociology

Bachelor'S Degree, Commerce And Marketing