Arshi Ansari Email & Phone Number

New York, Ny, Us

New York, New York, United States

• Lead all strategy and planning needs for the agency specializing in complex and considered purchases, including financial services and healthcare – Provider (HCP), Payor, Member engagement, Financial advisors, educator engagement, product selling including, annuities, VUL, 401K, 403(b), more• Manage and build strong relationships with active clients, including Elevance Health, Carelon, Equitable, JK Moving, AARP, and more while driving new business opportunities.• Successfully fulfill wide-ranging business requirements – from rebranding, value proposition development, product launches, and consumer research to managing tactical day-to-day and sales support. • Develop effective communication strategies, campaign briefs, marketing plans, and presentations, providing a clear path to achieving desired business and brand outcomes, whether the focus is B2B, B2C, or B2B2C.• Analyze and uncover category, competitor, and consumer insights to inform strategic decisions for maintaining a competitive advantage within the market space.• Collaborate with creative teams on designing strategically sound, visually appealing marketing collateral that aligns with the brand's vision and tone of voice.• Successfully launched educator platform for Equitable, won the 20th Annual Gramercy Institute Financial Marketing Award for Strategic Excellence.

New York City Metropolitan Area

• Manage clients across industries, including Moet Hennessy, Citi, Army, Nissan, and Water Lilies• Rebranded Water Lilies Foods and drove new member acquisition for CITI during Lunar New Year• Continually develop intelligence and knowledge bank on Asian American segment's potential

Survived visa delays | Picked a camera| Did photography | Got work visa | Found a job

Gurgaon, India

• Relaunched KFC brand to drive brand distinctiveness• Introduced India to its very own Colonel Sanders• Grew brand health, transactions, and communication effectiveness• Focused on digitally effective ideas extendable to ATL• Launched new products to drive sales

New Delhi Area, India

• Rebranded Gionee and led all brand and product communication development• Grew brand health, brand love, and brand consideration scores• Successfully drove inquiries at the retail stores through 360 comms approach

Doha, Qatar

• Managed brand communication for Qatar National Bank, the largest bank in Middle East & Africa• Increased awareness and relevance, especially in South East Asia• Conceptualized strategic solves for strengthening brand identity for premier banking division

Gurgaon, India

• Managed brand communication for Pepsi Foods’ Indian Snack portfolio Kurkure and Uncle Chips• Developed launch strategy for a sub-brand in Bangladesh• Launched a whole new sub-category(puffs) in the Indian market• Contributed to new product development to take on the unorganized snack market

Gurugram, Haryana, India

• Managed brand communication for Whirlpool, HCL, Bausch & Lomb, and Infoedge (Jeevansaathi.com)• Led comprehensive consumer study to understand user behavior for the Jeevansaathi.com web interface • Developed retail-centric insight-based campaign platforms for Bausch & Lomb colored lenses.

Post Graduate Diploma In Management - International Business, Marketing, International Business, 3.2

B.Sc Honors, Chemistry, 3.78