Insights & Reporting Analyst within SME's Global Digital Business Department- Presented to an audience of 100+ across major record labels on optimizing artist outreach via custom-built dashboards on social chatter, competitor benchmarking, and short-form video (SFV) trends using Brandwatch, CrowdTangle, and Tubular- Collaborated cross-functionally with analysts from Partnership Development and Business Legal Affairs to recommend the acquisition of an AI music tech startup to 10+ C-suite executives across Sony Music’s Global Digital Business department- Analyzed global sales, streaming, and demographic data from national surveys to build target consumer segments and aid the head of Content Strategy in closing a $300K commercial deal with a globally renowned cruise line and Sony Music Podcasts- Shadowed Senior Director on Sony’s global digital business teams and communicated with senior vice presidents to learn how data analytics facilitate strategic planning, improve CRM solutions, and identify risks within the music industry- Collaborated in daily meetings to gain insights on leveraging in-house proprietary databases through survey tools such as Qualtrics and data visualization systems such as Looker and Tableau to scale subscriber growth and drive partnership deals

$5.6M seed-round funded startup that uses AI gaming technology to create virtual avatars and help shoppers find their right fit- Identified 50+ media placements across social media platforms, podcasts, national conferences, and top-tier press outlets in Business, Tech, Trade, and Fashion in order to position BODS and its founder/CEO at the forefront of retail technology solutions - Produced weekly Instagram content, totaling 10K+ reach on fashion technology through short-form videos and infographics

- Direct 50+ members, leading the creative and professional development of Princeton’s premier co-ed dance company- Spearhead the production of bi-annual shows with revenues of $28,000+, social media campaigns raising $6000+ to two civil rights nonprofits, campus-wide performances for 3000+ guests, and weekly-based scheduling and operations

- Supervise weekly team meetings and use Asana to delegate 20+ event campaigns that attracted 4200+ total participants- Initiated marketing strategies centered around data management on staff development and facility usage to maximize social media KPIs that improved website engagement rate by 65% and total facility users by 200% within the past semester

- Conducted analysis in MS Excel using index/match and Vlookup on 5,000+ data entries to aid a working academic paper on public diplomacy in Universities and people-to-people cultural exchanges between U.S. and China - Authored a full-length, 10-page report on historical, political, and economic trends involving the impact of U.S. and Chinese foreign aid and assistance in Southeast Asia using the Global Indicators Database and government archives

- Contacted award-winning choreographers from Broadway Dance Center, Peridance Center, and McDonald/Selznick Associates Entertainment to coordinate weekly dance classes that generated 20+ in-person student participation.- Implemented Lewis Center for the Arts visual design systems and brand identity to promote co-curricular dance events.

- Manage 100+ media content on US-Korean entertainment to empower community creatives through bi-weekly video uploads and collaborations/sponsorships with brands like Samsung, ABC News, NetEase Games, and SM Entertainment- Accumulated 100K+ subscribers and 21.9M+ total views on YouTube, averaging 800K+ monthly views with a 6.8% CTR- Attracted televised collaborations with Good Morning America and MTV in event promotions featuringGrammy-nominated and Billboard award-winning music sensations, such as BTS, NCT, and BLACKPINK, from Korea

- Constructed regression and predictive models using R to visualize 20+ categorical and bivariate datasets from a 200-pagereport on talent trends in China to help client design solutions to attract high-level talent for enterprises and institutions- Generated 8+ strategic recommendations on human resource practices for C-Suite executives to improve managementCompany Description: Information technology company that specializes in Internet of Things services to improve digital integration solutions

Startup on cross-border e-commerce and digital marketing to expand 100+ international brands into China and U.S. markets- Created and presented on company product value proposition to marketing executives in Chinese education and beverage industries to grow their businesses in the U.S. through Amazon/Shopify and in China through Taobao/Tmall- Executed data-driven outreach campaign on 100+ digital creators in Apparel/Travel industries to drive brand awareness

- Analyzed and researched different market trends in China at East China Normal University- Designed questionnaires and surveys to gather meaningful feedback from local participants- Produced budget and market reports to a sample product development

- Interviewed presidential democratic candidate, Andrew Yang, on his public policies- Oversaw layout and online video activity on recreational news

- Designed lesson plans and materials tailored toward students’ strengths and weaknesses for the SHSAT/SAT exams- Guided students ages 12-18 actively in both class groups of 20+ as well as in one-on-one personal interactions- Collaborated with other instructors in the development of occasional assessments and improvements to the curriculum

- Instructed classes of 30+ students in self-defense and sparring- Won Gold and Silver in multiple national and state championships- Obtained 2nd dan black belt