Zilvinas Bartkus Email & Phone Number

Vilnius, LT

Zug, CH

• Implementing P&L, KPIs, and OKRs across the organization. Bottom line responsibility.
• x5 growth of traffic across multiple marketing channels (SEO, Google Discover, Syndication & Partnerships, Social).
• Launch of additional revenue streams – x10 growth (QoQ).
• Embedding innovation as the core competitive advantage - natural language processing (NLP), process automation, AI for journalism, and constant improvement.
• Introduction of 18x7 operations across the globe in multiple time zones.

Web3 marketing agency working to scale decentralized products and brands. Serving tier1 crypto customers >$2B market cap. Overseeing multiple customers with a ~50 remote team members.

San Francisco, California, US

Global eCommerce seller operations. ~$20M turnover. Amazon, Walmart, Shopify, DTC. Netsuite implementation for consolidated financial reporting, and stakeholder relations.

Vilnius, LT

• Development of Ecommerce channel for 2nd largest DIY retailer in Baltics (24 stores, >€200m turnover).
• Full responsibility for P&L for ecommerce channel during quarantine lock-down (x5 increase QoQ).
• Design of digital product & digital proposition inside omnichannel organization.
• Decentralisation of Fulfilment operations across the retail chain (warehouse, stores, B2C logistics) to prep for AVALANCHE sales growth. Launch of same-day (4 hour) curbside pickup.
• Launch of digital tools to map & enhance Customer Journey (CX) in purchase behaviour funnel. Align marketing (awareness & performance) strategies: optimise for ROAS, research CRO, envision CX, structure social & SEO.
• Structure product roadmap for omnichannel IT systems: frontend+backend (Oxid, Magento), PIM (Akeneo), OMS, WMS (Dynamics), call-center (Freshworks, Zendesk), API integrations.

Алматы, KZ

• Building ecommerce operations in Kazakhstan. Omnichannel (90 stores) environment for the largest electro retailer with >$500M turnover & >8000 people.
• Supervise of IT transformation and WMS platform migration from SAP EWM to Equinox. Oversee integrations with 1C (ERP), Akeneo (PIM) and carriers.
• Define online order routing strategies for distributed order management (DOM, OMS) from different shops & warehouses.
• Design vision for marketplace & 3PL operations across all of the infrastructure owned. Supply Chain Network Design across KZ.
• Setup of new automated ecommerce (omnichannel) warehouse with Lean based teams & processes. Intro of Six Sigma tools. Install of lifts, conveyor, receiving, sorting, packing systems.
• Creation of organizational structure to match goals, OKRs & KPIs to aim for short/long-term result, team attitude to be on track.

Vilnius, -, LT

Cofounded startup for decentralised mobility platform on blockchain to include - ride-hailing, car-sharing, self-governance, marketplace. Ran fundraising, team structuring, roadmap creation and formation of tokenomics.

• Led digital transformation in manufacturing - ERP, CRM, WMS, e-commerce, livechat, industrial automation, industry 4.0, cloud, CNC, mobility apps.
• Crafted change management from top management to operational workers. Coached and mentored the team.
• Created market & B2B sales strategy, led LEAN (5S, Kaizen) and planned its execution with the team.
• Focusing on international expansion, digitization of operations, supply chain, HR and technology. Analysed current processes, procedures to match new objectives for expansion and efficiency.
• Setup of P/L, KPIs, annual 360 evaluations across organization.

Berlin, DE

• Managed ecommerce expansion across South East Asia for Lazada & Zalora brands. Guided change management in matrix organisation, leadership training for local teams, strategy. 5 SEA countries in 3 months (~1k internal.
• Led the design, development, implementation of OMS, WMS - from conceptualisation to milestones, to user training process. Led team of 15 developer. Managed and communicated with stakeholders. Improved performance while.
• Technologies involved: AWS, Atlassian Jira (Confluence, Agile, Balsamiq), CVS, PHP, SQL.

• Founded the company to bring online entrepreneurial idea to life. Break-even in less than 5 months.
• € 250k in online services revenue within 1 year. Tripled revenue and employees in next 3 years.
• Directed web business model expansion and localization (i18n) across the Baltics (Lithuania, Latvia, Estonia).
• Modelled Information System design. Handling gigabytes of daily user behaviour data.
• Led technical transition into open-source cloud computing which tripled performance of key services.
• Conducted regular usability testing. Qualitative - involving in-depth interviews, behaviour recording. Quantitative - A/B testing, traffic analytics.

• Inspired the creation of pioneer solution for VoIP termination in Baltic market. Resulted in handling of 30k daily voice traffic minutes. Tripled within a year.
• Applied methodology for automated voice traffic analysis using numerous sources for optimal routing and labelling.
• Managed technical lead for a team of developers in creation of new product (HaaS, IaaS) by merging rental SIM server APIs with usability web GUI (included management and slice-dice analytics).
• Communicated with carriers (over 30) on interconnection, pricing.
• Technologies involved: VoIP, SIP, RTP, Asterisk, TCP/IP, PHP, GD, MySQL, MS Access.

• Established first online market research company in Lithuania.
• Launched pioneer online consumer panel in Lithuania (Baltics). More than 50'000 subscribers recruited in a year.
• Conducted online brand research, employee research, consumer research, new product entry surveys including questionnaire design, respondent sampling, and invitations.
• Managed call center (in-house, outsourced) activities on daily basis. 30 agents on VoIP.
• Provided analytical market research insights to end customers using the data collected. Implemented Big Data analytics and business intelligence extraction.

New York, New York, US

• Formed market research focused IT department from scratch. Recruited over 20 people, interviewed, negotiated, led.
• Oversaw IS strategy and department structure formation. Created both short and long term strategic information system decisions.
• Drove task distribution and control operations within the IT department.
• Managed the delivery of collected data back to top managers and end-customers.
• Planned software and hardware purchasing, organized training sessions.
• Supervised management of IT infrastructure across 5 offices around the globe. We made sure everything worked.

Mba, Business Administration And Management, General

Msc, International Business

Ba, Business Administration & Management