Zimeng Xiang Email & Phone Number

Shanghai, China

Shanghai, China

Shanghai, China

Shanghai, China

Shanghai, China & Remote

• Joined the company at its start-up stage to build complete brand communication strategies and develop brand assets for multiple touchpoints. Helped the brand achieve differentiation in China’s draught beer market through a deep understanding of consumer, market and distribution channels.• Led a series of marketing campaigns and supported the sales team with daily marketing materials. • Developed sub-brand strategies for its potential delivery- & retail-focusing stores in response to the emerging market trend of fresh draught beer delivery. Executed the design of its retail space, sub-brand’s visual assets, and in-store customer experience.• Communicate with multi-disciplinary teams on a regular basis.

Shanghai City, China

Performed market and customer research, problem framing, ideation, naming and design execution of multiple branding projects in industries including food and beverage, auto, and outdoor products. Collaborated with both the creative team and strategy team. Redesigned creative strategies and in-store customer experience for an American fast food chain brand in China for better brand localization.

Shanghai, China

Conducted daily news and social media monitoring for clients from insurance and dental devices sectors. Edited external research reports on marketing strategies weekly for a client in North American insurance industry. Conducted research and analysis on competitors’ marketing activities for a multinational client in the chemical industry to help enhance its marketing efforts in China.

Oberlin, Oh

中国 上海市区

Master'S Degree, Industrial And Product Design

Core Credential Of Readiness, Pass With High Honors

Economics For Managers, Business Analytics, Financial Accounting

Bachelor Of Arts (B.A.), Visual Arts, Art History