-Spearhead Samsung's digital strategy across top-tier regional retail partners, managing a team of direct reports and a $20 million marketing budget to elevate the brand presence and drive increased consumer engagement for the Home Appliance division.-Design and execute full-funnel media strategies, resulting in enhanced brand awareness and higher conversion rates for key product and promotional campaigns-Orchestrate major product launches both online and at retailer locations, optimizing key sales periods through tailored creative assets and retailer-specific marketing solutions.-Lead the development and optimization of product pages for both new and heritage appliances, continuously monitoring performance metrics such as open rates, impressions, conversions, click throughs, ROAS, CPAs, and bounce rates, and implementing data-driven enhancements.-Direct and manage all online advertising initiatives, driving Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities to maximize visibility and customer engagement.

-Developed a comprehensive Regional Marketing strategy, seamlessly aligning it with Samsung's global objectives while prioritizing key initiatives to drive regional business growth.-Identified and implemented digital enhancement opportunities on retailer websites, providing industry-leading creative assets and collaborating with website management teams to optimize the execution on retailer.com platforms.-Led the end-to-end process for in-store retail displays, overseeing design, fabrication, and execution to ensure alignment with Samsung's brand guidelines and promotional goals, driving product visibility and brand consistency.-Strategically leveraged co-marketing funds to co-create and launch digital and social media campaigns with retail partners, resulting in enhanced promotion of Samsung products and maximizing sales during peak periods throughout the year.-Collaborated with Product Marketing and top creative agencies to design and roll out in-store POP and digital banners, effectively communicating product features, benefits, and promotional offers to elevate consumer engagement.

-Directed sales reporting and advanced data analytics for Lowe's Home Improvement account, driving improvements in sell-thru, sell-in, budget management, and ROI analysis, while optimizing scorecard metrics for performance tracking.-Delivered critical shopper insights that enhanced both Samsung's and Lowe's brand perception, addressed key customer pain points, and boosted sales; regularly presented actionable recommendations to senior leadership at both companies.-Spearheaded collaboration with cross-functional stakeholders, both internally and externally, to execute co-op marketing plans, product launches, and market activation initiatives for Samsung and Lowe's.-Managed a Financial Operations team responsible for processing and settling over $270 million annually in claims and chargebacks, ensuring timely and accurate reconciliation and maintaining strong financial health.

-Generated sales reporting and analysis used to drive over $1 billion in annual gross sales, and 30%+ growth YOY from 2015 to 2016.-Maintained online KPI tracking reports for Samsung sales on Lowes.com; collaborated with Lowes Brand Advocate to drive online sales, which has led to an increase of +54% YOY vs in store sales for same time period +4% YOY. -Managed a monthly store rankings for 1720 Lowe’s stores, analyzing category level trends on a monthly and yearly basis, monthly; make actionable recommendations to senior leadership to enhance store level execution.-Designed and tracked KPIs across marketing, sales, and operations to ensure revenue and profit goal attainment.

-Managed a portfolio of five brands generating $52 million in yearly revenue across Kroger’s 2500 stores.-Developed and owned annual promotion plan to ensure execution through consistent customer engagement.-Forecasted sales and analyze business trends to identify gaps to plan and execution.-Built and maintained effective working relationships with key contacts at Kroger.

• Conducted over 800 market research calls a month (in English and Spanish) to residents of various housing communities located throughout the United States• Utilized KPIs to build business plans for future communities based on aspects that appealed to current residents

• Planned and conducted in-store ethnographic research on buyer behavior and shopper trends• Leveraged extensive IRI training to conduct market research and analyze qualitative and quantitative data• Collected and presented data to senior PepsiCo leaders to be used in forming actionable recommendations for strategies to drive traffic in-store