Keely Zimmerman Email & Phone Number

Bethalto, IL, US

• Grow and develop contacts at the highest level of decision-making authority within client organizations in order to successfully expand utilization of agency services and products
• Responsible for strategic planning, account management, and for the overall success of relationships with assigned client accounts
• Collaborate with the senior management team to develop a strategic and tactical plan to answer Requests for Proposals for a variety of products and services
• Accurately forecast revenue on an ongoing basis

• Provide strategic, multiple channel marketing and advertising plans for multiple clients
• Coordinate all client requests across all departments including Media, Creative, Social Media, Digital, and Accounting
• Balance the expectations of clients with the execution of creative work
• Manage and develop favorable client relationships
• Provide promotional and database analysis and recommendations
• Train, supervise, and advise junior members of the Account Services team

• Provide strategic, multiple channel marketing and advertising plans for multiple clients
• Work with clients to ensure all projects are completed on time and on budget
• Direct the development of various client materials while ensuring all brand standards are maintained
• Develop and edit high-quality written materials

• Provide strategic, multiple channel marketing and advertising plans for multiple clients
• Work with clients to ensure all projects are completed on time and on budget
• Direct the development of various client materials while ensuring all brand standards are maintained
• Develop and edit high-quality written materials

• Responsible for managing all marketing, advertising, promotional staff, and activities
• Managed all advertising mediums including television, radio, print, outdoor, digital, public relations, and social media
• Oversaw creative and strategic development of all direct mail and marketing campaigns
• Directed the execution of all promotions and special events
• Worked directly with VP of Marketing to develop marketing calendar and strategy
• Prepared and adhered to $11.1M department budget

• Developed, implemented and managed all casino promotions
• Worked with Graphic Designer and advertising agency to coordinate all advertising support for promotions
• Prepared detailed promotion submissions for approval by Illinois Gaming Board
• Managed build and launch of new website; maintained website content

• Drove revenue by cultivating strong customer relationships
• Coordinated and executed VIP player events