• Strategic planning and execution of various marketing and promotional initiatives• Responsible for all aspects of campaign launches: conduct market and competitive research; develop positioning, messaging, as well as developing a revenue tracking system to monitor ROI. • Manage all email-marketing campaigns from initiation to analysis. • Work closely with external marketing strategists to improve overall business standing for SEO, SEM and PPC. • Oversea and manage campaign… Show more • Strategic planning and execution of various marketing and promotional initiatives• Responsible for all aspects of campaign launches: conduct market and competitive research; develop positioning, messaging, as well as developing a revenue tracking system to monitor ROI. • Manage all email-marketing campaigns from initiation to analysis. • Work closely with external marketing strategists to improve overall business standing for SEO, SEM and PPC. • Oversea and manage campaign media planning and buying Show less

• Plan promotional partnerships to reach new audiences and grow site traffic, email subscribers and mobile app installations• Conduct business analysis based on traffic objectives and budgets • Conduct persona (user experience) research and analysis• Lead and create yearly marketing campaigns and concepts using various marketing channels to meet targets and budgets• Conduct all post campaign analysis specifically using Google Analytics.

• Actively contribute to the planning of marketing programs • Coordinate with different departments on getting promotional assets for different channels• Manage all social media platforms and blogs for all 4 brands.• Use Google Analytics to extract data for reporting on all different platforms• Use Sysomos to extract and analyze social media conversations

• Liaise with third party vendors to conduct research and analysis for vendor selection of the Affiliate program• Aid and support coordination and execution of loyalty program• Develop tactics to increase social media engagement using tools such as Hootsuite, Votigo and Sysomos • Build and schedule daily HTML email newsletters to 1.8MM subscribers