Data Scientist
Current- Created Machine Learning models (e.g. Random Forest Classifier) to predict customer behaviour for targeted marketing, leading to high conversion and sales growth through personalized offers, and targeted marketing.- Assist and build feature selection pipelines and select top significant features for the Machine Learning models.- Build the data migration and data cleaning workflows to transport data from HIVE to Bigquery through KNIME platform.- Set up the process to let data migration workflows, customer traits, flags, and tables automatically run or update each weekend to improve efficiency.- Contributed to Loyalty Customer Universe in building customer traits, flags, and events to enhance understanding of customer behaviours and find potential customers for marketing.- Supported stakeholders in decision-making through the delivery of adhocs, and lift analysis.