Promoting local and international business partnerships, examine technological solutions with potential compelling synergies to IAI developments to create new market solutions, innovations up to contract closing. Part of the commercial team in due diligence processes. Responsible for the post-merger integration (PMI) of the Group's subsidiary (TSG) in the field of C4ISTAR, Data Center and digital transformation.

Independent Business Consultant defining unique and improved Sales & BD strategies for sales teams. Developed & performed Sales training workshops and lectures for Hamil (the Israeli center for management), MATI (Entrepreneurship fostering center) and Independent Networking Organizations. Coaching Entrepreneurs towards conducting successful business meetings and sales strategy plans.

IXIA is a Network & Cyber testing solution provider. Under my role the direct sales and Customer success management of strategic Enterprise accounts (e.g. Mellanox, Marvell, Bezeq, Hot, BroadCom, EzChip, Allot, Radware). Manage complex and dynamic sales processes synchronizing with remote multi-national divisions cross organization (legal, product mngt., support, marketing & sales) for promoting the projects up to closing deals. Creating trustful personal relations, conducting productive contract negotiations and providing creative alternative solutions for different challenges. Customer success management. Penetration and expansion to additional markets (Defense, Enterprise, DC/Storage) as well as establishing new sales channels via system integrators (Bynet, Netcom, Taldor) and business partners.

Responsible for managing, developing and increasing sales of Panaya's automated upgrade SaaS cloud-based solution to new customers. Building & performing dedicated online interactive system presentations, introducing the organization change concept to different levels, customer testing and competitive analysis up to deal closing. Work closely with Marketing to develop the sales strategy in the DACH region as well as specifying & translating marketing material. Building up pipeline, forecasting and developing productive customer relations towards growth of sales.

Global flash memory manufacturer. Leading the sales in DACH region. Responsible for design-in, sales growth, SanDisk presence expansion targeting the OEM key accounts in Europe (i.e. Siemens, Harman Becker, Blaupunkt, etc.). Manage the local reps activities, OEM Distribution and key accounts in Israel.Manage the penetration of the new SSD (Solid State Drive) concept to PC OEM’s (Fujitsu Siemens, Commodore). Promoting the product design into new lines of laptops and tablet PC’s.Leading the penetration of SanDisk Embedded Solutions in the European automotive market up to proven design-wins, cooperating with partners to provide bundled solutions.Represent the company at professional exhibitions and officially authorized for press interviews.

Responsible for the sales of IPTV middleware solution to operators, ISP’s, Telco's and alternative carriers in central & east Europe (Arcor, Freenet, Telia Sonera, Cablecom, Slovak Telecom, Actel, Czech Telecom, axelero, Vodatel). Strategic Partnership Management - established business cooperation with International and local Network & Telco system integrators for the purpose of turn-key solution sales (Iskratel, Teledata, Telrad, Bynet)..

REGARD (Mer Group) Digital Video Logging systems (DVR's). Recruit and manage new distribution channels in Europe – negotiations and deal closing with senior level management, sales training and joint development of partner planning process to meet mutual performance targets.

Cyber security SW solution. Managing direct Sales and customer retention. Promote the penetration and brand awareness for the “Automated Vulnerability Scanning” platform. Handling Marcom and PR activities.