Day to day supplier communications, LCBO Vintages tenders (NISS), strategic pricing scenarios, sales forecasts, GL and consignment inventory ordering (ELITE) and managementLCBO sales tracking and forecasting (GL, Essentials, Vintages Front Line), LCBO Licensee raw sales data mining, inventory management and tracking SKU store listingsOn premise sales, licensee presentation and when necessary, deliveriesAdditional support with on premise sales and presentations when neededCreate custom reports, prepare Power Point presentations, and lead meetings with our staff, suppliers, LCBO category managers and VPsConsolidate and summarize findings and develop insights from structured and unstructured data to create a complete view of our customers and sales from our competitors, direct brand strategy, packaging, SKU placement and region-specific marketingPortfolio includes brands from: Italy (Ceretto, Massolino, Gattavecchi), Mexico (Siempre Tequila) and California (Replica)

I have worked in the wine/spirits/beer industry in Ontario since 2010 working as an agent to promote brands at LCBO retail and directly to head office. I have managed Vintages, General List & Essentials products and worked with brands from California, France, New Zealand, Spain, Mexico, Greece and Italy from every-day value to ultra-premium brands. My company Lateral Digging Consulting offers services that are essential to agents, wineries, breweries and distilleries. My specialty is tracking retail sales, online sales, grocery sales, tracking inventory, tracking the listed status of SKUs at LCBO retail and tracking all promotion at the LCBO. My goal is simply to add value to a company and help make sense of the vast amount of data that the LCBO provides.Lateral Digging Consulting works also with companies not in the alcohol business that need support with data management, database organization, building and maintenance. I also provide support with summarizing data through reports and dashboards that afford straight forward analysis that give clarity and insight.

Day to day supplier communications, LCBO Vintages offers (NISS), strategic pricing scenarios, sales forecasts, GL, Essentials, and consignment inventory ordering (ELITE) and managementLCBO sales tracking and forecasting (GL, Essentials, Vintages Front Line), LCBO Licensee raw sales data mining, inventory management and tracking SKU store listingsVisit LCBO stores and meet with Store Managers, Product Consultants, brand activation, conduct staff tastings to increase listings and pour samples at trade shows. I also manage our LCBO retail sales staffAdditional support with on premise sales and presentations when neededCreate custom reports, prepare Power Point presentations, and lead meetings with our staff, suppliers, LCBO category managers, VPs, and the president of the LCBOOrganize, prepare, and lead product tasting with office staff, restaurants, and the publicConsolidate and summarize findings and develop insights from structured and unstructured data to create a complete view of our customers and sales from our competitors, direct brand strategy, packaging, SKU placement and region-specific marketing.Portfolio includes brands from: California, France, Greece, Italy, Japan, Mexico, New Zealand, and Spain.

Day to day winery communications, LCBO Vintages offers (NISS), strategic pricing scenarios, sales forecasts & Essentials inventory managementLCBO sales tracking and forecasting (Essentials, Vintages Front Line), inventory management and tracking SKU store listingsVisit LCBO stores and meet with Store Managers, Product Consultants, conducted staff tastings to increase listings and poured wine at trade showsPart of a team responsible for Vintages Essentials brands: Ch. Moueix Merlot, Meiomi Pinot Noir, Conundrun White, Mer Soleil Reserve and Astrolabe Sauvignon Blanc

Manage multiple research projects and working to tight deadlinesRegular work focuses on insights and trend analysis, behaviour studies and long term tracking studies Also worked on brand awareness and brand perception studiesRegularly meet with clients to determine research objectives, resolve any issues, presented reports and dealt with any follow up requestsReport writing, editing, data analysis, reviewing for data accuracy and segmentation analysisWrote survey questionnaires, guides and moderated focus groups

I am the lead researcher and directly involved in key decision making regarding the strategic placement and promotions of our brands sold at the retail levelConduct quantitative and qualitative research, informed by Anthropology to generate insights that inform brand strategy, packaging, SKU placement and region-specific marketingIn my current position as Brand & Insights Strategist, I play a pivotal role in maintaining a warm and productive relationship with Kolonaki’s biggest and most important client the LCBOI am instrumental as a facilitator between our overseas clients and the LCBO and provide information and insight to both sides to help avoid issues (especially where cultural differences are present)I use my Anthropology experience to holistically analyse LCBO sales and inventory data, ethnographic research observing shoppers at LCBO stores, to measure the effectiveness of Kolonaki’s marketing strategies and drive salesConsistently make research based decisions for improvements to brand names, competitive SKU placement, labelling, strategic branding, environment-conscious messaging and packaging materials, new product development and testing, name testing, pricing, and customer satisfactionAnalysis and comparison of retail sales of our brands in Quebec (SAQ) and Ontario (LCBO) with specific emphasis on cultural differences between the two provinces and the effects this has on salesI supervise staff and organize on site premise visits to meet with clients and engage the consumer

Led both primary and secondary commercial research projects relating to behaviour and health (arthritis, nutrition and oral health), resulting in a demographic analysis of various population segments (using Excel and Access)Reports were delivered to the local authority who commissioned the workConclusions from my research led to a better understanding of human behaviour of the various population segmentsSupervised two research staff, trained new analysts and conducted performance reviews

Communicated complex, disparate ideas and presented them to a diverse audience in a straightforward but provocative manner which led to lively discussionsPrepared and presented lectures in the areas of human development, growth, behaviour, health, genetics and culture (taught Introduction to Physical Anthropology and Human Prehistory)Assisted the Departmental Chair in developing curriculum, writing, administering, and marking exams while meeting tight deadlines

Conducted a comprehensive demographic, cultural, behavioural and genetic study (using Excel and Access) from primary and secondary dataConclusions from my research showed direct links between health with economic status, which resulted in a re-assessment of current theories and future research in this field

Taught fourteen courses during my tenure on various topics on human culture, behaviour, archaeology, demography, and ancient literature. I am an effective communicator and was able to make lessons informative and interesting while maintaining a high class averageMentored students on how to research and write papers and how to effectively present reports and present fact based arguments Assisted with administering and marking exams and essays and successfully met departmental deadlines

Reported to the project director while part of an international team and conducted a comprehensive demographic, cultural, behavioural and genetic study from primary and secondary data (using Excel and Access)Conclusions from my research showed direct links between health with economic status, which resulted in a re-assessment of current theories and future research in this field

Teaching assistant in the department of ArchaeologyInstructed students on human skeletal anatomy, data collection methods and analysis of demographic data, health (arthritis, nutrition, oral health) and how to combine qualitative and quantitative data to produce a coherent synthesis and develop insight Assisted with administering and marking exams, essays, and other regular work by students