Ziva Haller Rubenstein Email & Phone Number

Israel

For boutique travel agency (B2B and B2C) for incoming tourism to Israel and related affiliate companies:Lead comprehensive annual marketing and communications plan, including strategy and budgetDeveloped - from design to management to production - of all creative elements, completing rebranding, developing new products, and defining new visual and content language for all outbound materialsMapped customer journeys, proposing changes for automation, drip campaigns, and workflowLaunched and led ecommerce pivot during outbreak of the war to support small businesses in IsraelDrove digital marketing campaigns and social media engagement, including strategizing and creating content, analyzing data, managing suppliers, setting and tracking SEO goals and campaigns

Jerusalem, Israel

For national organization of the Israel Reform Movement, comprised of congregations, rabbis, members, staff and volunteers across the country - and related global organization, partners, and donors around the world:Deepened partnerships between Reform congregations in Israel and the US through online and offline programming, content, and events; also expanded the number of partnerships and participants to meet strategic goals Supported fundraising campaigns with online and offline engagement, events, and communications

Jerusalem, Israel

Developed and executed annual marketing and communications strategy for global non-profit organization based in Jerusalem with regional affiliates and partners around the world, including identifying regional needs, engaging lay and professional teams, devising responsive collateral materials, launching new programs, and PR. Created transformative new products for organization: new website, new mobile application, first annual report for organization in ten years, rebranding campaign (following internal re-organization), and new collateral materials (program flyers, general brochures, fundraising packets, etc.).Drove all marketing and communications for biennial conference in Jerusalem attended by 450 people, including PR, website and social media, and production of all other related conference materials (gifts, signs, program booklet, etc.).Designed and produced exhibition booth and collateral materials for large-scale regional conference in North America, attended by 5,000 people, including managing all vendors and suppliers, and on site and pre-conference marketing and PR.

Introduced the Jewish Agency to web 2.0 trends and practicesStrategized short- and long-term online marketing campaigns that incorporated multi-channel approaches (coordinated blogs, social media, video, adwords/ SEO, outbound newsletters/ email) for branding, fundraising and marketing for the organization Trained and managed professional and volunteer staff in using social media and improving internet content (SEO, blog-style writing and outreach, viral campaigns, videos/ photos, etc.)Served as key liaison with IT department and coordinated with outside vendors on special projects, ongoing campaigns and daily internet usage

Donor relations and fundraising liaison between the Jewish Agency and Keren Hayesod, identifying funding areas for donors and partner communities across Europe, accompanying visiting donor groups, writing grant reports and solicitations, and providing donor recognition

Managed artists' copyright and licensing requests for artwork from the Museum’s collection or for exhibition catalogues, working closely with Museum staff, donors and international and local media

Supported curators for major international contemporary photography exhibitionSolicited works for exhibition and coordinated dispatches to opening venue in ParisManaged exhibition catalogue, editing text and clearing image copyrights

Research for exhibition on traveling watercolors of Tissot and portrayals of the Middle East; Assistance with departmental requirements for Traveling Exhibitions

Ma, Art History

Professional certificate in Museum Studies, including practical museum experience Taught introductory Art History courses to undergraduate.

Ba, Art History

Activities and Societies: Graduated cum laude with distinction for senior thesis on 19th century French painter Eduard ManetFocus on 19th.