• Directed U.S. and Chinese social media teams, overseeing content strategy, execution, and content calendar development across platforms including Instagram, Facebook, YouTube, TikTok, Douyin, and Xiaohongshu. Achieved over 2M organic impressions, 200K+ engagements, and a 46% growth in followers.• Collaborated cross-functionally to plan and execute online and offline campaigns supporting brand and marketing goals, driving a 32% client retention rate and attracting new customers.• Monitored and analyzed social media performance using tools like Google Analytics and Sprout Social, generating actionable reports and optimization strategies that improved campaign ROI by 25%.• Designed and optimized Facebook and Instagram ads, generating 1,500+ qualified leads per quarter with CTR of 3.5% and conversion rate of 3.8%, maintaining a CPL 30% below average through A/B testing.• Built relationships with strategically selected influencers, managing contracts and co-creating content to enhance brand authenticity and awareness.

• Captured high-quality photo and video content for properties, events, and company promotions.• Created and published engaging social media content, including property highlights, event recaps, and company culture.• Analyzed social media performance, generating insights to optimize content and boost engagement.• Develop and execute content marketing strategies that align with business goals and target audience needs.

• Developed and managed vlog content, achieving a 30% increase in video engagement within 2 months.• Strategically tailored talk show content for platforms like Douyin, TikTok, and YouTube, boosting views to over 50,000.• Coordinated influencer schedules, leading to an average of views exceeding 10,000 per video.

• Supported Dove’s 618 Promotion Campaign, including KOL engagement, new productstorytelling, and recommendations.• Conducted Tmall Top 10 skincare brands benchmarking, analyzing brand targeting,consumer segmentation, and strategy.• Managed monthly sales reports, identifying trends in purchase and shipment datato explain Dove product performance.

• Analyzed consumer behavior and trends using segmentation and predictive modelingto create targeted promotional strategies for Chinese consumers.• Coordinated events, provided translation, and offered customer service to enhancebrand engagement and optimize interactions with Chinese clients.

• Acquired 50+ new partners in 2 years, expanding reach through data-drivenstrategies.• Integrated customer feedback into CRM to refine marketing and improve efficiency.• Led promotional events, enhancing brand visibility with market insights.