Ziwei Chen Email & Phone Number

Sunnyvale, CA, US

Seattle, WA, US

Seattle, WA, US

• Ecosystem Marketing - Developing marketing strategies for global tech companies across various industries, including mobile games, AR, manufacture, and blockchain; conducting stakeholder interviews, audience.
• Partner Marketing – Strategizing and coordinating integrated co-marketing campaigns with 3rd party partners,including joint events, content, and social media campaigns.
• Content Marketing – Creating content to support marketing objectives, including eBooks, case studies, videos, andpresentations; leading a team of copywriters, designers, and project managers in content production.
• Event Marketing - Planning owned and sponsored events and managing event execution, including event logistics,content creation, media promotion, and lead management.
• Media Strategy - Collaborating with media agencies in strategizing and executing paid and owned social campaigns.

New York, NY, US

• Digital Marketing - Increased research report downloads for a B2B market research company through paid & owned LinkedIn campaign with up to 0.96% of CTR.
• Marketing Strategy - Designed audience journeys, defined key metrics, and automized the performance report.

Evanston, Illinois, US

• Market Research - Supported consumer behavior research on social stigma and well-being across various stages, including literature review, text analysis, SPSS output interpretation and write-out.

Paris, FR

• Marketing Analytics - Analyzed quarterly national surveys on digital satisfaction through SPSS and Tableau and delivered reports for a performance marketing agency.

Chicago, Illinois, US

• Consumer Insights - Built an ML model through R for persona prediction and developed strategies on targeting, positioning, and product development.
• Marketing Communication - Crafted marketing messages informed by consumer research and created marketing content, including copies, videos, and landing pages.
• Performance Marketing - Slashed the average CPC on Facebook Ads through A/B testing.

Applied methodologies including design thinking, lean innovation, and ethnography on a real-world innovation projects around feminine care product. Project under NDA and is sponsored by Procter & Gamble.

Lewisburg, PA, US

- Conducted student focus groups and provided feedback to the Dean’s Office on academic topics of concern, fromwhich proposed changes on the registration procedure- Created a video on official academic system for incoming students on academic preparation- Selected, trained, and evaluated student mentors, also responsible for event organization, guideline.

Lewisburg, PA, US

- Conducted original, independent research over the course of a year in 12 contemporary art exhibitions in China- Applied research methods including participant observation, interview, ethnography, as well as literature reviews- Presented and passed final defense and published thesis on university digital library

Lewisburg, PA, US

- Participated in Institute for Leadership in Technology and Management (ILTM) program- Collaborated on a consulting project for an Internet of Things (IoT) start-up company focusing on sales strategy as well as sales team structure, delivered a project report and presentation to the CEO- Played a leading role in a group of six students of different.

- Published 3 commercial fashion modules to drive viewership and sales for an e-commerce accessary company- Drove fan base engagement by organizing online activities including photo contest and comment- Evaluated video storyline by social media celebrity partners

- Created an interview series on official wechat accounts, interviewed selected alumni and published three story blogs- Made study plans for senior high school students on TOEFL and SAT and helped them with grammar, reading and writing

Beijing, Beijing, CN

- Intern in Mi Home, the service center of Xiaomi. - Responded to customer requests for new purchase, product return, change, or repair - Received visiting groups from government department or technology companies

Master Of Science - Ms, Integrated Marketing Communication

Bachelor Of Arts - Ba, Anthropology

Exchange Student, African Studies