Zi Wei Chen Email & Phone Number

Malaysia

• Leading the implementation of project/campaigns• Initiating and moderating briefing and discussion processes for execution of agreed deliverables in a project and campaign with business units• Initiating and moderating digital services inventories processes for execution of agreed deliverables in a project and campaign, with creative commercials or other assigned digital services• Involved in annual business plans and quarterly business reviews internally• Involved in client discussions with regards to WIPs, pre-campaign kickoff of an assigned project and campaign• Managing client’s enquiries and ensure the implementation process• Working closely with the creative team, editorial content team and operation team to monitor implementation timelines and taking corrective actions where necessary• Monitoring client’s creative and content activation• Monitoring market trends and providing suggestions for improvement• Motivating the digital services team to achieve goals• Proactively providing ideas and collaborating on best practice • Providing performance data, case studies, and industry insights• Monitoring market trends and competitor activity to identify opportunities and issues

Malaysia

Kuala Lumpur, Malaysia

• Worked closely with clients to understand their objectives, and identified the best mix of media channels to deliver advertising campaigns to target audience in the most effective way possible.• Developed and implemented digital marketing strategy including platforms like Google, Facebook, Twitter, Spotify, KOLs, programmatic ads etc.• Created offline and digital plans. Justified the rationale behind the media plans after conducting in-depth research.• Worked with external party – Google, Facebook & media owners to seek support – vice versa, in ensuring planning and campaign is executed smoothly.• Analyzed data by using various media tools and database.• Oversee, monitor and follow up on client’s campaigns and other executions.• Conducted competitor review by analysing and collect information from their media buy on newspapers, radio, television, digital, and OOH.

Malaysia

• Trained to turn research, insight, information into compelling stories and marketing strategies • Brainstormed potential communication strategies • Created questionnaire and collected survey responses via mall intercept for market research• Carried out competitive, communication, retailing reviews on brands' competitors• Involved in projects including retail development, dairy products, online insurance, real estate development as well as insecticides