Zi Wei Chen Email & Phone Number

Malaysia

• Leading the implementation of project/campaigns
• Initiating and moderating briefing and discussion processes for execution of agreed deliverables in a project and campaign with business units
• Initiating and moderating digital services inventories processes for execution of agreed deliverables in a project and campaign, with creative commercials or other assigned digital services
• Involved in annual business plans and quarterly business reviews internally
• Involved in client discussions with regards to WIPs, pre-campaign kickoff of an assigned project and campaign
• Managing client’s enquiries and ensure the implementation process

Malaysia

Kuala Lumpur, Malaysia

• Worked closely with clients to understand their objectives, and identified the best mix of media channels to deliver advertising campaigns to target audience in the most effective way possible.
• Developed and implemented digital marketing strategy including platforms like Google, Facebook, Twitter, Spotify, KOLs, programmatic ads etc.
• Created offline and digital plans. Justified the rationale behind the media plans after conducting in-depth research.
• Worked with external party – Google, Facebook & media owners to seek support – vice versa, in ensuring planning and campaign is executed smoothly.
• Analyzed data by using various media tools and database.
• Oversee, monitor and follow up on client’s campaigns and other executions.

Malaysia

• Trained to turn research, insight, information into compelling stories and marketing strategies
• Brainstormed potential communication strategies
• Created questionnaire and collected survey responses via mall intercept for market research
• Carried out competitive, communication, retailing reviews on brands' competitors
• Involved in projects including retail development, dairy products, online insurance, real estate development as well as insecticides