Collaborating with Architecture & Design firms in the New York market to bring their design visions to life using Haworth's family of brands including: Haworth, Buzzi Space, Cappellini, Cassina, Gan, Janus et Cie, Pablo, Poltrona Frau, Hush Office & Emeco.

• Managed a $5 million direct-to-consumer ecommerce business for a high-end furniture outlet. Responsible for executing the merchandising, pricing strategy, marketing, customer service, and growth plan. Drove 33% sales growth year-over-year (YOY), which was 65% above plan, and 135% profitability increase with double digit-margins among the same business unit.• Worked cross-functionally to ensure customers receive their products quickly and efficiently by reducing handling time, automating manual processes, and managing the client database.• Analyzed sales and market trends to optimize merchandising strategies including product assortment, pricing, presentation, and SEO optimization.• Led on-boarding to a new CRM to improve customer experience which increased customer base by 162% YOY and repeat customers by +10%, actualizing a 25% YTD/current FY.• Contributed to growth from one location to four to increase product assortment and expand market demographic, increasing sell-through and reducing shipping costs.

• Managed the account of 500+ established and emerging brands at AHAlife, a publicly-traded, luxury, online marketplace dedicated to providing premium design and lifestyle goods. Focused on home, art, dining, and men's accessories categories. • Responsibilities included sourcing new products, executing initial outreach, negotiating contracts (margins, drop ship, and licensing), ensuring clear communication of brand stories, proofing online content, curating gift guides, and selecting seasonal assortments for AHAlife’s brick-and-mortar stores.• Analyzed product performance and developed merchandising strategies that increased revenue and revenue while decreasing the burn rate.• Created strategic business plan with CEO and prepared quarterly presentations for investors.• Led the build-out and launch of AHAlife’s “Print-On-Demand” art vertical that contributed to an increase in category margins.

• Founding team member at Bezar, the design marketplace, an early stage e-commerce startup focused on empowering emerging designers. Reported directly to CEO.• Discovered new and exciting designers, built relationships, and managed the account of 200+ designers that successfully sold their products on Bezar’s platform. Responsibilities included selling the Bezar brand, negotiating terms of sale, onboarding designers to Bezar’s CRM, curating assortments, and ensuring aesthetic fit of creative assets. • Drove cross-functional initiatives across PR, creative, operations, merchandising, and customer service to enhance designer experiences and drive sales.• Procured exclusive products, negotiated new collection launches on Bezar, and coordinated PR opportunities.• Achieved 30% monthly revenue growth and multi-million dollar run rate revenue with industry-leading margins.

• Crafted a business plan, developed marketing materials, built a website, and created investor presentations to help a local beekeeping organization revitalize its mission and processes.

• Assisted in researching a business case for Ford Motor Company to financially sustain its Sustainable Urban Mobility with Uncompromised Rural Reach (SUMURR) project.• Analyzed statistics, synthesized reports, created business pitches, and identified key NGO and governmental partners for the sustainability managers at Ford Motor Company.

• Provided advising to 32 incoming freshman to aid in a successful transition to college life.• Connected approximately 100 sophomores to opportunities and resources on campus in order to encourage personal health and wellness, academic excellence and student leadership.• Confronted and resolved issues on diversity, alcohol and drug abuse, academic performance, time management, and social acceptance.• Created and established the ongoing program titled Mount Vernon Candy Cab to enhance the commute that the 650 residents living on The George Washington University’s satellite campus face daily.

• Developed a 41-page international market entry strategy report by researching the target market, competitors, PESTLE analysis, channels, and steps for market entry in Shanghai, China, to help VSAG expand services internationally.• Crafted a business plan to help a foundation completely revitalize its mission and operations.• Created presentations on managing brand reputation for the National Restaurant Association.

• Conducted original research, backgrounders, and memos for clients.• Created press releases, media advisories and pitches to create awareness of cleantech initiatives. • Provided daily support to social media accounts on Facebook, Twitter, and LinkedIn.• Developed news media and blog lists that support firm’s targeted pitching on behalf of clients.

• Conducted a market analysis on how water is consumed at The George Washington University, on behalf of the Office of Sustainability. • Taught the community of students, faculty, and staff about sustainable water consumption by producing a video in an engaging way that promotes dialogue.

• Promoted web content through various social media channels to increase Twitter followers by 590 (9%), Facebook fans by 310 (32%), and cumulative member engagement by 10%. • Created social media campaigns with routine reports that measured their success. • Wrote blog posts and curated news articles on the website and newsletter regarding recent sustainability topics and events for scientists, educators, students, and average citizens. • Produced a video on a sustainable community in Greensburg, Kansas. The work was featured on PBS Nightly Business Report on June 16, 2011.

• Translated information packets for international ambassadors from Chinese to English.