• Oversee daily operations, including stock control, re-ordering, and product pricing, implementing strategies to improve overall service offering.• Created and manage a range of marketing materials, including overall company branding and a visually engaging WhatsApp business account to boost brand visibility.• Conduct in-depth sales data analysis to guide strategic decisions and enhance business performance.

• Supervised front and back-office operations; including sales counters, mobile ticketing, issue resolution, and group sales ticket collection, ensuring smooth service delivery.• Led the deployment of electronic queuing systems across ticketing centres, enhancing customer flow and operational efficiency.• Helped develop and deliver comprehensive staff training programs, improving operational effectiveness and service quality across all ticketing counters.

• Produced creative visual content and authored articles for FIFA's internal platforms, enhancing information sharing and employee engagement.

• Managed merchandise selection, pricing, and online store operations, boosting revenue and engagement.• Oversaw ticket sales, including VIP allocations and season ticket processes, producing attendance reports.• Directed e-mail and SMS marketing campaigns.

• Served as MC for press conferences and as a stand-in stadium announcer, building media & fan relations.• Developed and managed membership platforms, contributing to membership growth.• Oversaw ticket sales for amateur clubs and supporters’ groups, boosting engagement and attendance.

• Delivered activations at Adidas sponsored events, enhancing brand visibility and engagement.• Executed in-store sales drives for football boots and running shoes, contributing to revenue growth.