Ziyan Zhang Email and Phone Number

- Conducted 35+ interviews with top stakeholders in retail media networks, including 30+ leading companies.- Authored an industry white paper on the future of retail media networks, deriving best practices from primary and secondary research for key players.

- Contributed to post-production for IQIYI's original TV series 'The Demon Hunter's Romance’, providing editorial feedbacks- Formulated pre-release marketing strategies for the TV series, generating buzz on Weibo and Douyin, resulting in increased attention before the show launches- Delivered pitches for prospective film projects, conducting comprehensive assessments of original scripts, budgetary considerations, and casting choices

- Conducted market research to gain insights into brand positioning, product offerings, and marketing communications of competing international designer brands to help develop localized content strategies and tactics- Provided weekly social media analytics review, incorporated trendy topics & hashtags with higher traffic into social posts, and evaluated key metrics for content optimization- Led search for new influencers who matched brand image and campaign budget; produced content that boosted views on WeChat by 250%- Initiated new visual layout on Weibo and introduced a new Customer Relations Management activity, leveraging Mansur Gavriel’s photography and aesthetics strength to make unique monthly calendar to maintain customer relationships

- Produced 6 original film reviews from the perspective of premise, characters, storyline, dialogue, visual elements, commercial value, and artistic value to support senior management to make investment decisions- Led email marketing content creation by Mailchimp to maintain communications with international distributors, tracked performance to optimize format and content, and reached an average of 20% email open rate- Searched film distributors on Cinando and helped find potential films and directors to work with on IMDbPro

- Assisted in developing brand positioning strategy for FLORASIS’ US market entry; helped define target audience and pinpointed the brand uniqueness- Spearheaded creative production for Utah and Arizona Tourism Bureaus, utilizing social platforms for different communication purposes and tailored content accordingly: WeChat for a comprehensive travel guide, and TikTok to reach a wider audience and create immediate social buzz by using trending music- Translated subtitles and edited videos for Moma’s WeChat video channel

- Created and launched TikTok advertisement campaign for FORVIL, developed content for precisely defined target audience with relevant background music, visuals, and opening with pain points to reduce bounce rate; Monitored key performance metrics and adopted data-driven adjustments to sponsored content with influencers to increase conversion rate- Achieved highest ROI among project team and an estimated monthly revenue of 50,000 RMB

- Collaborated with five peers to initiate the fashion brand and planed creative client campaigns- Managed the whole process of video production, covering the participation of script-writing, the selection of venues, the coordination of actors, the preparation of products, the direction of video shooting, etc.

- Brainstormed with the chief director and editors for campaign ideas - Organized raw footage and supported in the process of photo and video shooting- Learned and used Final Cut Pro to edit video clips