Student at USC of 2022, pursuing a Master's degree in Public Relations and Advertising. I have experience in both high-tech company global agency, where I've developed my career skill sets for the future. In addition to my study and work experience, I design social media content for start-up businesses that I feel passionate about in the areas of entertainment and lifestyle. I also started to build up my personal account in Red Book, one of the biggest social media platforms in China, focusing on southern California's food, travel, and lifestyle for chinese visitors and residents of Los Angeles.For the next step, I want to secure an entry-level position at companies where I can develop my communication, storytelling, and graphic design skills to support and build their client brands.
-
Content CreatorRed Book Jan 2022 - PresentLos Angeles County, California, United States- Promoted Southern California’s food, travel, and lifestyle by creating videos, using Final Cut Pro, Cap Cut, and Canva, resulting in 2k+ followers and 10,000+ views- Developed and executed social media strategies by utilizing social media analytics tools, managed content calendar, set goals, and clear KPIs, and tracked reviews and performance- Outreached to over 100 merchants and marketing agencies around Southern California for content partnership by vlog-like videos to boost in-store visit -
Public Relations InternGolin Oct 2021 - Dec 2021Hong Kong Sar• Managed 13 accounts, from Four Seasons Hotels to TaiKwun Art Center, with daily news monitoring, industry research, content ideas, bilingual content creation, and presentation materials• Prepared and executed 4 campaigns (both online and offline) including 100+ local media and influencers pitching, seeding preparations, onsite support, and media reports• Individually responsible for a CEO’s LinkedIn profile management in screening network invitations, searching for potential business partners and notable alumni, and suggesting practical LinkedIn posts -
Market Insights InternTencent Jun 2021 - Sep 2021Shenzhen, Guangdong, China• Synthesized different social media platform’s interaction designs and designed 3 multi-level navigation menus for the WeChat official account’s main page based on the user analysis which increased click rate by 50%• Created online articles, video storyboards and posters for social media marketing on WeChat official account to over 10,000 readers• Managed 5 internal team-building events including making posters, short videos, and hosting live events, etc.• Compiled weekly and monthly product sales data, utilized different data visualization tools showing users’ payment habits, and allowed for in-depth analysis of customer profiles
Iris Chen Education Details
-
Public Relations, Advertising, And Applied Communication
Frequently Asked Questions about Iris Chen
What company does Iris Chen work for?
Iris Chen works for Red Book
What is Iris Chen's role at the current company?
Iris Chen's current role is Content Creator | Marketing｜PR｜Communication.
What schools did Iris Chen attend?
Iris Chen attended University Of Southern California.
Not the Iris Chen you were looking for?
-
Iris Chen
Talent Acquisition Leader | Advocate For Inclusion And GrowthNew York City Metropolitan Area3yahoo.com, slalom.com, uniqlo.co.jp
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial