Iris Chen Email & Phone Number

Los Angeles County, California, United States

- Promoted Southern California’s food, travel, and lifestyle by creating videos, using Final Cut Pro, Cap Cut, and Canva, resulting in 2k+ followers and 10,000+ views- Developed and executed social media strategies by utilizing social media analytics tools, managed content calendar, set goals, and clear KPIs, and tracked reviews and performance- Outreached to over 100 merchants and marketing agencies around Southern California for content partnership by vlog-like videos to boost in-store visit

Hong Kong Sar

• Managed 13 accounts, from Four Seasons Hotels to TaiKwun Art Center, with daily news monitoring, industry research, content ideas, bilingual content creation, and presentation materials• Prepared and executed 4 campaigns (both online and offline) including 100+ local media and influencers pitching, seeding preparations, onsite support, and media reports• Individually responsible for a CEO’s LinkedIn profile management in screening network invitations, searching for potential business partners and notable alumni, and suggesting practical LinkedIn posts

Shenzhen, Guangdong, China

• Synthesized different social media platform’s interaction designs and designed 3 multi-level navigation menus for the WeChat official account’s main page based on the user analysis which increased click rate by 50%• Created online articles, video storyboards and posters for social media marketing on WeChat official account to over 10,000 readers• Managed 5 internal team-building events including making posters, short videos, and hosting live events, etc.• Compiled weekly and monthly product sales data, utilized different data visualization tools showing users’ payment habits, and allowed for in-depth analysis of customer profiles