Social Media Marketing• Marketing Analysis: Conducted marketing analysis including segmentation and SWOT analysis to decode the target audience. Scheduled consistent social media plans for 6+ small businesses on campus and provided weekly reports.• Content Creation: Composed timely and interactive social media posts about campus life, including short tweets, ad copies, and long articles. In the Unicode awareness campaign, the first post attracted more than 80% of students to follow the official account. • Visual Design Creation: Created visually appealing illustrations by Canva and Adobe Photoshop that complement the content and vibe of the posts. Created key visual materials including banners for small businesses on campus.• Community Operation: Developed and operated 10+ active chat groups. Listened and engaged properly and frequently to converse likes to leads and elevate user’s experience. The 500-member campus foodies group achieved a high 90% conversion rate.• Influencer Marketing: Invited and developed 200+ student influencers and encouraged influencers to create engaging content on social media regularly. The paid media campaign for mop sales reached 95% of the target audience, with an 80% conversion rate.Search Engine Optimization/Marketing• Ads Account Management: Managed Baidu ads and Google ads account for language training centre on campus. Set SEM and PPC budgets based on campaign objectives and adjust timely. Provided daily, weekly, and monthly campaign analysis.• Keyword Development: Conducted regular keyword research and developed a keyword matrix. Reviewed negative keywords weekly to improve relevance and save costs.• Ad Uploading: Managed hundreds of ads uploading processes. Increased the website traffic by 50% in the summer camp IELTS training ads campaign.

Creative Content Creation• Video Production: Worked on video ads brief and arranged schedules with the agency, based on product and customer insights. Followed up video shooting and modification and scheduled the food demo display on TikTok and the brand's official e-commerce channels.• Copy Creation: Worked with the agency to create engaging and persuasive copy for advertising, including e-commerce advertisement scripts, and social media keywords. Applied selected ad copies to the A/B test and tracked test results for further decisions.• Photo Processing: Utilized Canva and Adobe Photoshop to watermark and edit primary demos and example pictures for 6 marketing campaigns, improved the communication efficiency by 50%.Marketing Research and Analysis• Data Analysis and Data-driven Innovation: Utilized internal and external data sources (Consumer insight database, Datastory, Mintel) to identify market trends and consumer preferences. Developed new product concepts based on analysis and screened out emerging flavor lists with 64 new products to enlarge the flavor database.• Conduct Regular Competitors Analysis: Monitored 15 competitor brands’ products and social media channels, analyzing industry product lines and trends, and producing competitive development reports regularly.Communication and Collaboration• Conducted cross-functional communication to ensure effective internal processes and collaborated with marketing colleagues to design and carry out marketing campaigns.• Presented weekly and monthly reviews and enhanced marketing communication ability.