Lisa Mcsweeney Email & Phone Number

Boston, MA, US

Boston, MA, US

MA/RI Territory

Creative Direction and Photography. Conduct on-location middle school and high school photo shoots throughout Massachusetts and Rhode Island with use of professional equipment and lighting techniques to capture well-composed yearbook and casual photographs. Provide guidance on posing and facial expressions to help clients feel confident and natural in.

Dedham, MA

• Email Marketing:
• Designed and sliced email campaign graphics using Adobe Photoshop and Canva, ensuring alignment with brand aesthetics.
• Coded HTML content using Adobe Dreamweaver, ensuring the creation of visually appealing and responsive email campaigns.
• Authored engaging content for emails and crafted impactful subject lines to capture attention and enhance email open rates, contributing to the overall success of email marketing campaigns.
• Set up and scheduled email campaigns after thorough testing and ECommerce Manager's approval.Updated MyBuys/Evergage email content on a weekly schedule, collaborating with Web Merchandisers for Bits Brands (US, CA) and.
• Managed Bits Brands, Spilsbury, and ShopWindspinners website homepage graphics, ensuring a visually appealing and updated online presence.

Dedham, MA

• Project Management:
• Spearheaded end-to-end project management for Bits And Pieces and Spilsbury projects, overseeing various elements such as catalogs, space ads, puzzle packaging, and more, ensuring seamless execution from creation to.
• Orchestrated the creation, editing, proofreading, and file transfer of Bits And Pieces (US, UK, Canada, Australia catalogs and ads) and Spilsbury catalogs, acting as a vital liaison between the Creative Department and.
• Ensured accuracy and quality control in all aspects of catalog and ad production, guaranteeing alignment with brand standards.Packaging Coordination:
• Managed the creation, editing, proofreading, and file transfer of Bits And Pieces puzzle mounts and packaging, serving as the intermediary between the Creative Department and puzzle manufacturers.
• Facilitated seamless communication by sending Purchase Orders to the accounting department, ensuring timely and accurate payments to manufacturers.Product Inserts and Instructions:

Beverly, Massachusetts, United States

• Catalog Design and Layout:
• Created and edited layouts for four company catalogs (Appleseed’s, The Tog Shop, Monterey Bay, and Linen Source) using Adobe InDesign, adhering to management-requested deadlines for each project.
• Demonstrated a keen eye for detail and design, ensuring the aesthetics of each catalog met the brand standards.Collaborative Project Creation:
• Assembled new Sale Catalogs and Package Inserts by meticulously pulling and placing completed spreads into a new document, contributing to the development of compelling marketing materials.Image Manipulation and.
• Executed cropping of product images and color swatches for web use, enhancing the visual appeal and accuracy of online representations.
• Employed advanced Photoshop skills to create clipping paths of laydown images and product shots, seamlessly integrating them for a polished and cohesive catalog layout.Data Management and Maintenance:

South Boston, MA

• Layout Design and Proofreading:
• Led the layout design and meticulous proofreading of five local broadsheet-style newspaper publications, ensuring a high standard of visual and editorial quality.Photo Manipulation and Printing Process Optimization:
• Spearheaded the development of design and completed photo manipulation, contributing to a seamless printing process for weekly publications. Ensured visual elements were optimized for clarity and impact.Advertising.
• Developed written advertising and marketing material for local businesses, involving the creation of advertisements. This included crafting compelling written content and engaging visual graphic design to effectively.
• Functioned as a key liaison between local businesses and the publisher. Proactively worked to produce added value opportunities for advertisers, fostering stronger partnerships and resulting in increased media spending.
• Established and nurtured partnerships with highly regarded local businesses, enhancing the newspaper's network and contributing to the publication's reputation as a valuable advertising platform.

Hyde Park, MA

• Marketing Collateral Creation:
• Conceptualized and developed compelling graphic designs for a local arts festival, contributing to the promotion of a community-driven arts event showcasing local businesses, artists, and entertainers in a Boston.
• Designed and produced a comprehensive range of marketing collateral, including banners, mugs, T-Shirts, and bumper stickers. Ensured visual consistency and alignment with the festival's theme and objectives.Print and.
• Developed and produced marketing and public relations pamphlets, as well as weekly newsletters distributed via both mail and email, contributing to local neighborhood outreach and engagement.
• Successfully enhanced the festival's visual identity and marketing materials, contributing to increased attendance and community involvement.

Ba, Graphic Communications, Double Minor In Advertising & Fine Arts

Activities and Societies: Study Abroad Semester - Vienna, Austria (2005), Women's Cross-Country Team (2003- 2007, Captain), Women's Rugby.

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