Lisa Mcsweeney Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Ma/Ri Territory

Creative Direction and Photography. Conduct on-location middle school and high school photo shoots throughout Massachusetts and Rhode Island with use of professional equipment and lighting techniques to capture well-composed yearbook and casual photographs. Provide guidance on posing and facial expressions to help clients feel confident and natural in front of the camera - adapting to each client's unique style.Customer Service and Time Management. Strong communication skills and the ability to build rapport with teenagers and their families. Meticulous attention to detail to ensure the highest quality images, all while managing time effectively to handle multiple clients simultaneously.

Dedham, Ma

Email Marketing:• Designed and sliced email campaign graphics using Adobe Photoshop and Canva, ensuring alignment with brand aesthetics.• Coded HTML content using Adobe Dreamweaver, ensuring the creation of visually appealing and responsive email campaigns.• Authored engaging content for emails and crafted impactful subject lines to capture attention and enhance email open rates, contributing to the overall success of email marketing campaigns.• Set up and scheduled email campaigns after thorough testing and ECommerce Manager's approval.Updated MyBuys/Evergage email content on a weekly schedule, collaborating with Web Merchandisers for Bits Brands (US, CA) and Spilsbury.Web Maintenance and Optimization:• Managed Bits Brands, Spilsbury, and ShopWindspinners website homepage graphics, ensuring a visually appealing and updated online presence.• Collaborated with the Web Support Group to create new keycodes and set up promotions for Email Campaigns.• Created web images for new products upon the release of a new catalog, categorizing all catalog items in CommerceV3.• Maintained and updated records of SEO Copy with each catalog release, ensuring product descriptions, keywords, meta keywords, and category descriptions were current and easily searchable.Social Media Management:• Collaborated as a key member of the Social Media Team, participating in weekly brainstorming sessions to strategize and enhance the brand's presence on Facebook, Instagram, and Pinterest.• Created engaging graphics, including static images and videos, for daily posts, contests, giveaways, and website promotions to foster community engagement within the jigsaw puzzling community.Cross-Functional Collaboration:• Engaged in cross-functional collaboration with the ECommerce Manager, Web Merchandisers, and Web Support Group to ensure seamless execution of marketing initiatives, fostering a collaborative and innovative work environment.

Dedham, Ma

Project Management:• Spearheaded end-to-end project management for Bits And Pieces and Spilsbury projects, overseeing various elements such as catalogs, space ads, puzzle packaging, and more, ensuring seamless execution from creation to the final production process with the printer.Catalog and Ad Production:• Orchestrated the creation, editing, proofreading, and file transfer of Bits And Pieces (US, UK, Canada, Australia catalogs and ads) and Spilsbury catalogs, acting as a vital liaison between the Creative Department and the printer.• Ensured accuracy and quality control in all aspects of catalog and ad production, guaranteeing alignment with brand standards.Packaging Coordination:• Managed the creation, editing, proofreading, and file transfer of Bits And Pieces puzzle mounts and packaging, serving as the intermediary between the Creative Department and puzzle manufacturers.• Facilitated seamless communication by sending Purchase Orders to the accounting department, ensuring timely and accurate payments to manufacturers.Product Inserts and Instructions:• Oversaw the creation, editing, proofreading, and file transfer of product inserts and instruction files, maintaining consistency in branding and messaging.Copywriting:• Wrote and proofread copy for new Bits And Pieces (US, UK, Canada, Australia) and Spilsbury catalog items, ensuring clear and compelling product descriptions.Quality Assurance:• Conducted thorough proofreading of project copy and content, including puzzle boxes, catalogs, and product item sheets, for both Puzzle Makers and Bits And Pieces Wholesale, ensuring accuracy and adherence to specifications.

Beverly, Massachusetts, United States

Catalog Design and Layout:• Created and edited layouts for four company catalogs (Appleseed’s, The Tog Shop, Monterey Bay, and Linen Source) using Adobe InDesign, adhering to management-requested deadlines for each project.• Demonstrated a keen eye for detail and design, ensuring the aesthetics of each catalog met the brand standards.Collaborative Project Creation:• Assembled new Sale Catalogs and Package Inserts by meticulously pulling and placing completed spreads into a new document, contributing to the development of compelling marketing materials.Image Manipulation and Enhancement:• Executed cropping of product images and color swatches for web use, enhancing the visual appeal and accuracy of online representations.• Employed advanced Photoshop skills to create clipping paths of laydown images and product shots, seamlessly integrating them for a polished and cohesive catalog layout.Data Management and Maintenance:• Utilized FileMaker Pro and InDesign for efficient input of copy from the database onto catalog pages, ensuring accurate representation of product information.• Updated copy from completed pages to the catalog-making database, meticulously verifying, fixing, and updating links to maintain data integrity.• Contributed to catalog database organization by adding and editing keywords for images, optimizing searchability and improving overall catalog management.

South Boston, Ma

Layout Design and Proofreading:• Led the layout design and meticulous proofreading of five local broadsheet-style newspaper publications, ensuring a high standard of visual and editorial quality.Photo Manipulation and Printing Process Optimization:• Spearheaded the development of design and completed photo manipulation, contributing to a seamless printing process for weekly publications. Ensured visual elements were optimized for clarity and impact.Advertising Content Creation:• Developed written advertising and marketing material for local businesses, involving the creation of advertisements. This included crafting compelling written content and engaging visual graphic design to effectively convey the clients' messaging.Client Relationship Management and Development:• Functioned as a key liaison between local businesses and the publisher. Proactively worked to produce added value opportunities for advertisers, fostering stronger partnerships and resulting in increased media spending.• Established and nurtured partnerships with highly regarded local businesses, enhancing the newspaper's network and contributing to the publication's reputation as a valuable advertising platform.

Hyde Park, Ma

Marketing Collateral Creation:• Conceptualized and developed compelling graphic designs for a local arts festival, contributing to the promotion of a community-driven arts event showcasing local businesses, artists, and entertainers in a Boston neighborhood.• Designed and produced a comprehensive range of marketing collateral, including banners, mugs, T-Shirts, and bumper stickers. Ensured visual consistency and alignment with the festival's theme and objectives.Print and Digital Content Production:• Developed and produced marketing and public relations pamphlets, as well as weekly newsletters distributed via both mail and email, contributing to local neighborhood outreach and engagement.• Successfully enhanced the festival's visual identity and marketing materials, contributing to increased attendance and community involvement.

Ba, Graphic Communications, Double Minor In Advertising & Fine Arts

Activities and Societies: Study Abroad Semester - Vienna, Austria (2005), Women's Cross-Country Team (2003- 2007, Captain), Women's Rugby.

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May 2010

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February 2020

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Google Certificate, Digital Marketing And E-Commerce