Marketing Specialist
CurrentInterpret data sets from Marketo to better understand customer behavior and use insights to provide feedback to stakeholders on marketing strategies and campaign performance.• Strategize marketing email campaigns from ideation to execution driving alignment with cross-functional teams, including Marketing, Sales, UX/UI, and SalesForce teams, among others. • Lead Altium’s bi-weekly global newsletter to 500k recipients in 7 languages; Decipher newsletter performance to optimize Open/CTR and Link Performance via automated dashboard for senior leadership• Coordinate and facilitate weekly automation team meetings to align email strategy to ensure comm limits are not exceeded; If exceeded, identify which campaigns will have exclusion lists based on email priority