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Director of Online Marketing with 10+ years of experience developing impactful digital and search engine optimization strategies. Demonstrated success as a full stack SEO with proficiency in technical SEO, content marketing, analysis, strategy & leadership of distributed teams.In my opinion the awards, banner clients, P&L and the work come and go. The important, persistent questions remain, "Did I make a difference?", "Did it matter?", "Was it worth it?" The key to these questions lies in the relationships we form with our fellow teammates. I've been fortunate to encounter success early in my career. The success has been marked by the generosity of hard working, smart folks who have deeply invested in me.I am continually working towards the status of a practice and thought leader in digital marketing and SEO. I manage, create, drive and push the abilities of my team and myself forward whenever possible. The awards, banner clients, P&L and work are important. However, they are only by-products of my ultimate success factors: relationships and paying forward my time & talents generously.Select SEO and digital marketing speaking engagements/media:- AAF Houston- Blog Elevated- Fort Bend Internet Marketing Meetup- Houston Bloggers Association- Houston Chronicle (interviewed as subject matter expert)- Energy Digital Summit- UH Bauer MBA- University of North TexasI hold numerous digital marketing certifications and qualifications, including but not limited to: Scoring top 5% of SEO skill assessment badges on LinkedIn, scoring top 5% of Google Analytics skill assessment badges, Brightedge Certified Professional, Conductor Searchlight MVP and All-Star, various Google Analytics certifications for digital analytics, e-commerce analytics & app analytics, Twitter Flight School, LinkedIn Agile Marketing Foundations, Data Science of Marketing, Machine Learning for Marketing. Additionally, I have proficiencies in a range of digital marketing and SEO capabilities: light front-end development work (HTML, CSS, JSON-LD), Google Search Console, SEMrush, Ahrefs, Adobe / Omniture, IBM / Coremetrics, Google Tag Manager, various CMS, various office programs: Word, Microsoft PowerPoint, Excel, advanced data analytics, modeling and forecasting. Basic knowledge of SQL, basic exposure to R, Python and Windows Batch Script for Command Line.My interests include emerging technology, research, continuous learning, measured marketing experimentation and entrepreneurship. I regularly speak on marketing strategy, digital marketing, SEO and other topics in the community.
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Director, Online MarketingAt&TTexas, United States -
Director, Online MarketingAt&T Feb 2022 - PresentDallas, Tx, UsExternal GM hire building SEO, digital marketing and analytics capabilities at AT&T Business:- Drove +10% Y/Y organic traffic increase in first year- Increased Y/Y search visibility (Page 1 organic search rankings) amid product simplification and retirements which reduced the pages and content throughout the site- Reversed declines in AT&T Business Insights blog through SEO strategy & governance, resulting in 30%+ lift in rankings and +20% unique visitors Y/YCreated the SEO practice from scratch:- Baselined historical data, produced SEO forecast scenarios and targets- Built team capabilities, processes, and reporting infrastructure- Implemented system to minimize impacts of product/page retirements as business goes through simplification and rationalizationWebsite and Marketing Optimization:- Identified Google Merchant Center as a new e-commerce opportunity and drove several percentage points of incremental traffic into e-commerce pages- Informed vendor rationalization, identifying $XXXK in annual spend that could be recouped- Initiated go-dark test on parts of paid search program that saved 12% of category spend with minimal effect to lead generationSite Structure and Taxonomy:- Split out categories which resulted in new search visibility for AT&T Business Internet- Enhanced a navigation redesign & restructure by creating a quantitative scoring methodology that increased engagement, increased conversion, reduced task completion time and improved customer satisfaction metricsEvangelized SEO & increased collaboration:- Promoted search-informed methodology and data-driven marketing approaches to peers and executives- Introduced SEO governance to content updates as well influencing product naming and messaging- Kick-started GA4 migration for a tangential business unit that previously lacked awareness and plans to migrate- Overhauled and building analytics capabilities for integrated marketing team- Manage budgeting and financial outlook for team -
Associate Director, SeoIprospect Feb 2021 - Feb 2022London, GbAs Associate Director of SEO, I was the servant leader of high-performing digital marketing teams.Advocated for, coached and mentored teams to craft leading internet marketing programs across B2B, healthcare and luxury retail verticals:- Rehabilitated a team on key $XMM account which previously saw 2X internal staff turnover in 2 years- Helped teams develop, compile and prioritize SEO recommendations and turning these into actionable roadmaps- Empowered line managers to be career advocates for their teams, helping a new line manager get the first of her reports promoted- Served as strategic liaison for SEO across engagements for clients and external agency partnersGuided strategies that drove Y/Y organic search growth for Fortune Global 2000, Fortune 50 and top Internet Retailer companies:- Oversaw efforts to optimize search engine rankings, customer experience and acquisition by working with existing product content and new page creation- Subject matter expert on both content strategy, competitor analysis and technical work such as page speed and core web vitals- Deep experience in a range of SEO tools such as Brightedge, SEMrush, Ahrefs, Google Search ConsoleIn addition to team and thought leadership leadership, I also provided emergency / stopgap support to a Fortune 15 engagement as an individual contributor. Seasoned in analyzing customer behavior and scaling SEO-focused content. -
Manager, SeoIprospect Jan 2019 - Feb 2021London, GbI had the great privilege of leading a high-performing distributed/remote team covering a mid-$X MM book of business. Our team managed the largest line of business on iProspect's largest SEO engagement: a Fortune 100 / Global 500 company.Interfaced with and managed cross-functional teams, working with 100+ external client and agency contacts. Subject matter expert on technical and content-focused search engine optimization (SEO): evangelized SEO best practices across the organization and produced keyword-optimized content for a high-growth brand.Provide strategic leadership and vision for an industry-leading solutions offering. Responsibilities include talent development, bringing new offerings in emerging channels to market, team and client retention.- Grew my line of business / book of business to low $XMM in 2 years and drove 50%+ page 1 keyword rankings in organic search across client sites- Hired, trained and managed a high-performing distributed team- Demonstrated thought leadership by developing the first actionable offering dedicated to voice search internally at the agency and externally for the client- Managed and optimized reporting for roughly a dozen stakeholders through tools, automation: Cut time spent on reporting by more than half and removed dependency on offshore resources- Led and managed agency relationships in cross-channel settings
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Lead, SeoIprospect Feb 2015 - Dec 2018London, GbDriving business performance for leading brands through SEO and earned media channels with a world class team.Enterprise, global SEO strategy and implementation. Manage e-Commerce digital marketing and SEO for clients in Top 100-500 mobile retailers (Internet Retailer), S&P 500, et al. Client base ran the gamut from blue chip to luxury, and everything in between.Member of global product team, invited to guest lecture at area university with other team members as a subject matter expert. Invited to other various leadership initiatives.iProspect was the Search Engine Land / Landy Awards 2016 SEO Agency of the Year. iProspect has also been awarded 2015 iMedia Best Agency for Search & 2015 Mediapost Search Agency of the Year.Responsibilities included:- Developing global SEO and digital marketing strategies- Developing, maintaining, measuring and improving the SEO product and collaboration with other marketing channels- Define and execute measurable SEO and digital marketing strategies that drive organic search revenue and increase brand awareness, purchase, and customer retention- Contributing to eCommerce and digital marketing center of excellence teams- Drive content calendars and road maps- Successfully launched a global luxury engagement within weeks of start, without dedicated client service support- Led the site migration and redirect efforts for an acquisition of a Fortune 200 travel business- Turned around a household name and S&P 500 retail / e-commerce site to positive Y/Y organic rankings, traffic and revenue through a period which saw unfavorable changes in Google's search results page (SERP) layout for organic search, as well as heightened competition from Amazon and other big box stores- Successfully defended a multi-national retail engagement (Internet Retailer top mobile retailer) from takeover by a consultancy
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Digital Marketing SpecialistForthea Interactive Marketing Aug 2013 - Feb 2015Houston, Tx, UsPartnered with deserving brands and top-notch team members to produce excellent SEO and digital marketing results. Helped pioneer the launch of the agency's first SEO engagements for Fortune 500 and publicly traded clients.I wore a lot of hats in this role at Forthea, helping me become the well-rounded professional I am today: Internal Optimizer, constantly making deliverables and processes better; Pioneer, I comfortably lead in new situations when outcomes are unclear or uncertain; Troubleshooter, when things go awry and a fix isn't obvious, I often dive in and restore the situation.Responsibilities included (but not limited to):- Leadership in search engine optimization (SEO) and attribution- Management and training of marketing team members- Holding responsibility and accountability for client satisfaction and service- Leading presentation meetings, contributing to new business development- Advancement and development of agency offerings/deliverables- Leading operational excellence and agency brand recognition, paid search advertising, content marketing, copy writing email marketing and marketing automationDuring this time, Forthea was awarded as one of Houston's Fastest Growing Companies & one of Houston's Best Places to Work. -
Seo SpecialistForthea Interactive Marketing Jun 2012 - Jul 2013Houston, Tx, UsAs the Search Engine Optimization (SEO) Specialist, I had the great pleasure of working with deserving brands in their digital marketing endeavors.Specifically, I worked with the Forthea and client teams to ensure profitable, measurable results for every client. I collaborated with director and executive level management in the formulation of digital strategy that drove business impact: increased leads and sales. I advocated for Forthea and client brands in social media and business development.An early SEO hire, I was the first Forthea team member to secure public speaking engagements in the community, setting the precedent for teammates to speak at events and conferences across Houston and the state.Our team and client partnerships fostered relevance and facilitate relationships with new audiences to build quick wins and sustainable long term success.Responsibilities included:- Subject matter expert on SEO: Demonstrating deep knowledge and experience of SEO and the digital marketing landscape- In this client-facing role, I developed keyword and content recommendations, performed technical analysis, completed reporting and analysis that turned data into actionable insights- Demonstrated superior written and verbal communication skills- Partnered with paid search teammates and other marketing resources to manage and create winning digital marketing strategies- Piloted paid social media program: Driving top of funnel, brand awareness and engagement campaigns, optimizing paid media strategies for spend and KPI efficiencies. Monitored pacing and campaign activation, meticulous campaign testing and modification
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Student Work Study: Chief Athletic Photographer, Assistant Resident DirectorUniversity Of The Ozarks Aug 2008 - May 2012Clarksville, Ar, UsHeld multiple work study roles while enrolled as full time student at Ozarks. As Chief Athletic Photographer in the student co-op program, I captured the most exciting moments of a dynamic school and communicated them to students, alumni and university friends. With the department team, we pioneered (and continues to direct) social and interactive media as channels to rapidly evolving audiences. While working in the Ozarks Sports Information, I helped double the department size and pioneered the use of social media to rejuvenate and grow audiences with engagement.As a student Assistant Resident Director, I managed the Resident Assistant (RA) staff of the Ozarks AR campus apartments and houses. I was deeply involved in the hiring, evaluation, training and development of the Residential Life Staff. Furthermore, I coordinated day to day and strategic activities of both students and university officials.In both capacities, I was an active leader of Ozarks AR; learning, and promoting the growth of my surroundings. -
Client Service InternStone Ward May 2011 - Aug 2011Little Rock, Ar, UsConducted research and developed strategy in a team leadership function. Also, worked with a variety of national, regional and local brands in Account Management.Helped build lasting good for great brands, including Sport Clips, Christian Brothers Automotive, Loco's, Energy Efficiency Arkansas, Baptist Health Medical Center and Arkansas Arts Center. -
Digital Marketing, Social Media InternRecyclematch Jan 2010 - Aug 2010Housotn, Texas, UsWorked with an awesome green start-up, which had a disruptive idea toward environmental services and sustainability. While at RecycleMatch, I utilized the latest media and interactive tools to promote and grow a dynamic start up in sustainable supply chain solutions.Other responsibilities included intensive research on audiences of interest (journalists, bloggers, investors) and being a brand advocate for one of the hottest new start-ups to be featured in SXSWi. During this time, RecycleMatch advanced to the Microsoft BizSpark Accelerator Finals, in a class that included Wildfire Apps and Siri. -
Client Service InternThe Company. May 2009 - Aug 2009Houston, Texas, UsResearched and developed digital marketing/advertising strategies for clients at one of the Southwest's largest independent ad shops as an Interactive Account Service Intern. Served as project manager on ConocoPhillips in Interactive work. During this time, I managed analytics resources and coordinated between planning and production teams to produce successful client results. Other clients included Fortune 500 companies, mid-sized challengers and exciting start-ups.
Zach Doty Skills
Zach Doty Education Details
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University Of The OzarksMarketing And Strategic Communications -
Squared OnlineDigital Marketing
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Cxl
Frequently Asked Questions about Zach Doty
What company does Zach Doty work for?
Zach Doty works for At&t
What is Zach Doty's role at the current company?
Zach Doty's current role is Director, Online Marketing.
What is Zach Doty's email address?
Zach Doty's email address is za****@****ect.com
What is Zach Doty's direct phone number?
Zach Doty's direct phone number is +125465*****
What schools did Zach Doty attend?
Zach Doty attended University Of The Ozarks, Squared Online, Cxl.
What are some of Zach Doty's interests?
Zach Doty has interest in Community Service, Emerging Technology, Web Marketing, Sports, Houston, Consumer Electronics, Business, Generation Y, Food, Children.
What skills is Zach Doty known for?
Zach Doty has skills like Digital Marketing, Social Media, Seo, Google Analytics, Digital Strategy, Email Marketing, Advertising, Marketing, Social Media Marketing, Google Adwords, Blogging, Online Marketing.
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